Crux vs EXOD (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Crux does not list a price
Free plan
Crux
Only Crux has one
Higher rating
Crux
4.0 against 3.7
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Crux	EXOD
Our rating	4.0Better	3.7
Starts at	Free	$19/mo
Free plan	YesBetter	No
Category	Marketing	Marketing
Plans	Free	From $19/mo
Key features	Creative Analyzer scoring ad performance across 100+ creative parameters Audience Analyzer mining reviews and competitor ads for new messaging angles Creative Generator that produces new ad variants from winning patterns Direct publishing integration with Google and Meta ad platforms Free tier covering one connected ad account	Canvas of 44 drag-and-drop nodes compiled into real campaigns Meta and Google Search campaign building and scheduled optimisation AI nodes for generation, creative scoring, diagnosis, forecasting and classification Ad set routing between learning, winning, scaling, fatiguing and losing states Multi-account fan-out and Discord alerts
Pros	Scoped specifically to ad creative rather than being a general-purpose data chatbot Free plan is a real, usable tier rather than a time-limited trial Founders bring direct ML/analytics backgrounds from prior large-company roles	Published pricing from $19 a month, tied to ad spend AI nodes are specific jobs rather than a generic assistant Workflow logic is visible and editable rather than a black box
Cons	Paid pricing is not published and requires a founder call to get a quote Free tier's 100-question cap limits it to light, evaluation-level use Value is tied to how much ad spend a team already runs through Google or Meta	Covers Meta and Google Search only Model costs are extra because users bring their own API keys No named founder, founding year or customers on the site
Company	GetCrux, founded 2022	LeadPay B.V.

Prices come from each vendor's pricing page, last checked 20260921. Check the vendor before you buy.

FAQ

Questions people ask

Is Crux better than EXOD?

In our reviews Crux scores 4.0 and EXOD scores 3.7. The better pick depends on the job. Crux: AI creative strategist that reads ad performance data and tells performance marketers what to launch next. EXOD: Visual workflow builder that compiles drag-and-drop nodes into Meta and Google Search ad campaigns and keeps optimising them.

Which is cheaper, Crux or EXOD?

Crux: free. EXOD: from $19/mo.

Do Crux and EXOD have free plans?

Only Crux has a free plan.

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