EXOD, from LeadPay B.V., is an ad engineering platform: users drag nodes onto a canvas for platforms, audiences, creative, budgets, rules and AI, wire them together, and EXOD builds the resulting campaigns on Meta and Google Search and keeps optimising them on the schedule the workflow defines. It has 44 nodes today, covering Meta targeting by interests, behaviours, placements and geography, Google Search keywords, match types and negatives, multi-account fan-out, ad set routing between learning, winning, scaling, fatiguing and losing states, creative rotation on fatigue and search-term harvesting.
The AI nodes are named by the job they do: generate copy, images and video from winning ads, score creative before spend and flag policy problems, analyse performance windows with ranked findings and supporting numbers, diagnose changes in frequency, auction, creative or landing page, decide between wired options, generate test hypotheses, forecast pacing, classify leads and comments, and summarise the week in plain language. Larger nodes work across account history and across accounts. EXOD does not run inference itself: users bring their own Anthropic or OpenAI API keys, which keeps the subscription low and puts model costs on top.
Pricing is published and tied to ad spend: Build at $19 a month for up to $500 of monthly ad spend, Operate at $49 up to $1,500, Scale at $99 up to $5,000 and Agency at $249 above that, all with unlimited workflows, the 44 nodes and a 3-day trial with no card. Integrations are Meta, Google Search and Discord alerts, so it does not cover TikTok or other networks. The site names no founder, founding year or customers, so this is an early product to test on a small budget before trusting it with a large one.
