Notch runs paid social as a loop rather than a dashboard: it reads performance on Meta ads, identifies which creative is working, produces new variations from that signal and publishes them. Most advertising tools stop at the reporting step and leave the acting to a person.
Closing that loop is the meaningful difference. Creative fatigue is the dominant cost in paid social, and the gap between noticing an ad has decayed and shipping its replacement is where budget quietly leaks.
Its pricing renders client-side, so tiers cannot be compared before signing in. Automated creative still needs brand oversight before it runs publicly, and an agent both judging and producing the creative narrows what gets tried over time, since it optimises toward what already worked.
