Ella by Novella vs InVideo AI (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
InVideo AI
From $25/mo against from $32/mo
Free plan
Tie
Both have one
Higher rating
InVideo AI
4.0 against 4.2
Same job?
Yes
Both are Video tools

Side by side

Compared on	Ella by Novella	InVideo AI
Our rating	4.0	4.2Better
Starts at	$32/mo	$25/moBetter
Free plan	Yes	Yes
Category	Video	Video
Plans	Free$0 Starter$14/mo Pro$32/mo	From $25/mo
Key features	Single interface spanning multiple AI video models, including Kling, HappyHorse, and Seedance Built-in cloud-based video editor for assembly and export Prompt-to-cinematic-video generation Chrome extension delivery with no separate desktop install Credit bundle purchases alongside subscription plans	Generates a complete video, script, voiceover, and footage, from one prompt Built specifically for marketing, YouTube, and explainer content Free tier for standard use Operating since 2017 AI-matched stock footage and editing assembly
Pros	Multi-model access avoids being locked into one video generator's style or limitations Free plan lets creators test the full generate-edit-export loop before paying Real revenue traction, roughly $440K per public data, from a four-person team signals product-market fit	Prompt-to-finished-video scope produces a usable first draft quickly Free tier available for standard use Well suited to marketing and YouTube content specifically
Cons	Annual billing ($384-$780/year) is a bigger upfront commitment than month-to-month competitors Chrome-extension-only delivery limits use on other browsers or mobile Four-person team size, per public data, constrains support capacity at scale	More minutes and features require a paid plan Less avatar performance depth than dedicated avatar-first tools like HeyGen Automated assembly may need real editing refinement for polished final output
Company	Novella AI, founded 2023	invideo, founded 2017

Prices come from each vendor's pricing page, last checked 20260810. Check the vendor before you buy.

FAQ

Questions people ask

Is Ella by Novella better than InVideo AI?

In our reviews Ella by Novella scores 4.0 and InVideo AI scores 4.2. The better pick depends on the job. Ella by Novella: AI video creation Chrome extension letting creators switch between Kling, Seedance, and other models in one editor. InVideo AI: Generates a full marketing or YouTube video directly from one text prompt.

Which is cheaper, Ella by Novella or InVideo AI?

InVideo AI has the lower starting price: from $32/mo for Ella by Novella and from $25/mo for InVideo AI.

Do Ella by Novella and InVideo AI have free plans?

Yes, both have a free plan.

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