Ella is an AI video creation platform built by Novella AI, founded in July 2023 by Gasper Chiaramonte, Michael Morello, and Averee Chang, delivered as a Chrome extension that combines generation, editing, and export in one workspace.
Rather than locking users into one underlying video model, Ella lets creators switch between Kling, HappyHorse, Seedance, and other generation models from a single prompt-driven interface, paired with a built-in cloud video editor for assembling final cuts. Per public revenue data, Novella AI reached roughly $440K in revenue with a four-person team, indicating real paying usage rather than a pre-revenue prototype.
Ella is built for creators, editors, and marketers who want a faster loop between AI video generation and finished output, rather than teams needing frame-level manual VFX control. It includes a free plan plus credit bundles, with the Pro plan billed annually at $384/year (about $32/month) and the Max plan at $780/year for high-volume output.
