Frase vs Keyword Insights (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Frase
From $15/mo against from $58/mo
Free plan
Frase
Only Frase has one
Higher rating
Keyword Insights
4.3 against 4.5
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Frase	Keyword Insights
Our rating	4.3	4.5Better
Starts at	$15/moBetter	$58/mo
Free plan	YesBetter	No
Category	SEO	SEO
Plans	Basic$15/mo Team$45/mo	From $58/mo
Key features	Real-time SERP analysis for automated content brief generation AI-assisted drafting connected directly to the same brief Free tier for standard use Operating since 2017 Question and topic extraction from top-ranking competitor pages	Automatic clustering of large keyword lists by search intent Content briefs generated directly from keyword clusters No free plan, paid access only Operating since 2021 Addresses content planning before individual keyword optimization
Pros	Brief-to-draft continuity keeps research and writing connected Free tier available for standard use Real-time SERP analysis reflects current ranking pages, not stale data	Clustering automation saves substantial manual spreadsheet work Addresses an earlier planning stage than most content-optimization competitors Clusters feed directly into content briefs for a connected workflow
Cons	More content and features require a paid plan Less specialized grading depth than a dedicated tool like Clearscope SERP-driven briefs work best for well-established search topics with clear competitors	No free plan to test before committing Less useful for a single already-decided target keyword Best suited to larger content operations planning many pages at once
Company	Frase, founded 2017	Keyword Insights, founded 2021

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Frase better than Keyword Insights?

In our reviews Frase scores 4.3 and Keyword Insights scores 4.5. The better pick depends on the job. Frase: SERP-analysis-driven content briefs paired with AI writing in one workflow. Keyword Insights: Automatically clusters thousands of keywords into topic groups.

Which is cheaper, Frase or Keyword Insights?

Frase has the lower starting price: from $15/mo for Frase and from $58/mo for Keyword Insights.

Do Frase and Keyword Insights have free plans?

Only Frase has a free plan.

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