Shortlist by what you need
Start here if you know why you are leaving Keyword Insights.
Want the closest match?
DashwordMost similar to Keyword Insights in what it does, its category and its price.
Visit (opens Dashword in a new tab)Need a free plan?
FraseHas a free plan, rated 4.3 out of 5. Keyword Insights has none.
Visit (opens Frase in a new tab)Want to pay less than Keyword Insights?
NeuralTextFrom $19/mo, against from $58/mo for Keyword Insights.
Visit (opens NeuralText in a new tab)Want the best rated?
ScalenutRated 4.5 out of 5 in our review, against 4.5 for Keyword Insights.
Visit (opens Scalenut in a new tab)
At a glance
Green means better than Keyword Insights, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 Keyword InsightsBaseline | 4.5 | $58/mo | No | Automatically clusters thousands of keywords into topic groups | |
| Dashword | 4.2−0.3 | $99/mo$41 more | No | Covers the full content lifecycle: briefs, optimization, and post-publish monitoring | vs Keyword Insights |
| NeuralText | 3.5−1.0 | $19/mo$39 less | No | AI writing and SEO platform from Atmos Media that generates content briefs, clusters keywords and drafts articles, from $19 a month. | vs Keyword Insights |
 NeuronWriter | 4.3−0.2 | $19/mo$39 less | No | SERP-based content planning from a Poland-based team, competitively priced | vs Keyword Insights |
 Outranking | 4.3−0.2 | $19/mo$39 less | No | Grounds AI drafts in the current SERP, with explainable optimization scoring | vs Keyword Insights |
| Scalenut | 4.5Same | $39/mo$19 less | No | Combines keyword planning, briefs, and AI writing through a guided Cruise Mode workflow | vs Keyword Insights |
 Article Insights | 3.5−1.0 | Not listed | No | Competitor keyword-cluster analysis feeds directly into a ChatGPT-powered writer - choose GPT-3.5 or GPT-4, or bring your own OpenAI API key. | vs Keyword Insights |
| Frase | 4.3−0.2 | $15/mo$43 less | YesKeyword Insights has none | SERP-analysis-driven content briefs paired with AI writing in one workflow | vs Keyword Insights |
 WriterZen | 3.8−0.7 | Not listed | No | Topic discovery through to publishing in one SEO workflow, with a 15-day trial. | vs Keyword Insights |
The alternatives in detail
In order of how closely each one matches Keyword Insights.
Dashword
4.2$99/mo
vs Keyword Insights$41 more−0.3
Covers the full content lifecycle: briefs, optimization, and post-publish monitoring.
- Content brief builder with automated competitor research
- Pre-publish content scoring and gap analysis
- Post-publish keyword rank and traffic monitoring with alerts
Post-publish monitoring closes a loop most content-optimization tools leave open
Pricing isn't transparent without visiting a separate pricing page
NeuralText
3.5$19/mo
vs Keyword Insights$39 less−1.0
AI writing and SEO platform from Atmos Media that generates content briefs, clusters keywords and drafts articles, from $19 a month.
- Live SERP analysis turned directly into content briefs
- Keyword discovery and topic clustering in one workspace
- AI writing assistant with inline autocompletion and rewriting
Combines SEO research and AI writing instead of two separate tools
Underlying keyword data sources are not named
NeuronWriter
4.3$19/mo
vs Keyword Insights$39 less−0.2
SERP-based content planning from a Poland-based team, competitively priced.
- SERP-based content plans and competitor term analysis
- Notably lower entry price than several comparable competitors
- No free plan, paid access only
Comparable core capability to pricier competitors at a fraction of the cost
No free plan to test before committing
Outranking
4.3$19/mo
vs Keyword Insights$39 less−0.2
Grounds AI drafts in the current SERP, with explainable optimization scoring.
- Concepts feature grounding AI drafts in actual current top-ranking pages
- Deterministic, explainable optimization scoring for client reporting
- End-to-end workflow: clustering, briefs, drafting, and scoring
SERP-grounded drafting produces more rankable first drafts than generic AI output
Entry-tier document and seat limits are restrictive for growing agencies
Scalenut
4.5$39/mo
vs Keyword Insights$19 lessSame
Combines keyword planning, briefs, and AI writing through a guided Cruise Mode workflow.
- Cruise Mode guiding topic selection through outline to full draft
- Connected keyword research, planning, and AI writing in one sequence
- No free plan, paid access only
Cruise Mode reduces manual back-and-forth between research and writing stages
No free plan to test before committing
Article Insights
3.5Not listed
vs Keyword Insights−1.0
Competitor keyword-cluster analysis feeds directly into a ChatGPT-powered writer - choose GPT-3.5 or GPT-4, or bring your own OpenAI API key.
- Keyword Groups - competitor-derived keyword cluster analysis
- ChatGPT-integrated AI Writer (included credits or bring your own API key)
- Choice of GPT-3.5 or GPT-4.0 for generation
Keyword-cluster research feeds directly into drafting, not a separate manual step
Full pricing isn't shown on the homepage
Frase
4.3$15/mo
vs Keyword Insights$43 less−0.2Free plan
SERP-analysis-driven content briefs paired with AI writing in one workflow.
- Real-time SERP analysis for automated content brief generation
- AI-assisted drafting connected directly to the same brief
- Free tier for standard use
Brief-to-draft continuity keeps research and writing connected
More content and features require a paid plan
WriterZen
3.8Not listed
vs Keyword Insights−0.7
Topic discovery through to publishing in one SEO workflow, with a 15-day trial.
- Topic Discovery ahead of keyword research
- Keyword Explorer and Keyword Planner
- Content Creator with GPT-powered assistant
Research and writing in one workflow, so intent is not lost between tools
No pricing figures published
FAQ
Questions people ask
Is Keyword Insights free?
Keyword Insights does not list a free plan. Paid plans start from $58/mo.
What is the best free alternative to Keyword Insights?
Frase is the highest-rated alternative here with a free plan (4.3 out of 5).
What is the cheapest alternative to Keyword Insights?
Among paid plans, Frase has the lowest starting price (from $15/mo). If you need it free, start with Frase.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.