Gupshup vs SendPulse (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Gupshup does not list a price
Free plan
SendPulse
Only SendPulse has one
Higher rating
SendPulse
3.8 against 3.9
Same job?
Yes
Both are Chatbots tools

Side by side

Compared on	Gupshup	SendPulse
Our rating	3.8	3.9Better
Starts at	Not listed	$8/mo
Free plan	No	YesBetter
Category	Chatbots	Chatbots
Plans	See pricing	From $8/mo
Key features	Proprietary ACE LLM for personalized conversational AI Autonomous AI Agents for sales, marketing, and support AI Co-Pilot - suggested responses and summarization for human agents Real-time customer intent detection and intelligent escalation Omnichannel messaging (WhatsApp, Instagram, SMS, RCS)	No-code chatbot builder for Facebook, Telegram, Instagram, and WhatsApp Bundled into a broader platform alongside email, SMS, and web push notifications Free plan covering up to three chatbots and 10,000 messages per month Shared audience segments and automation triggers across channels Visual flow builder with the same automation logic as SendPulse's email tools
Pros	Purpose-built LLM trained on genuine conversational-engagement data at scale Intelligent escalation avoids forcing AI to handle conversations it shouldn't Independently recognized (Gartner, Meta Partner of the Year), not just self-reported claims	One platform for chatbots, email, SMS, and push cuts down on tool sprawl for small marketing teams Free plan is generous enough for a real small-business use case, not just a demo Shared automation logic across channels means less duplicated setup work
Cons	No pricing disclosed - requires a demo request Enterprise scale and features may exceed what a small business needs Proprietary LLM means less transparency into the underlying model than open alternatives	Chatbot features are less deep than tools built exclusively around conversational AI Bundled-platform pricing can feel like paying for channels a team doesn't use Interface juggles multiple marketing tools at once, which adds a learning curve
Company	Gupshup	SendPulse, founded 2015

Prices come from each vendor's pricing page, last checked 20260824. Check the vendor before you buy.

FAQ

Questions people ask

Is Gupshup better than SendPulse?

In our reviews Gupshup scores 3.8 and SendPulse scores 3.9. The better pick depends on the job. Gupshup: Proprietary ACE LLM powers autonomous sales, marketing, and support agents across 120 billion conversations a year - a Gartner-recognized leader, not a generic chatbot. SendPulse: Bundles chatbots into a broader marketing platform alongside email, SMS, and web push in one account.

Which is cheaper, Gupshup or SendPulse?

Gupshup: see pricing. SendPulse: from $8/mo.

Do Gupshup and SendPulse have free plans?

Only SendPulse has a free plan.

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