Hailuo AI vs Kapwing (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Hailuo AI
From $9/mo against from $16/mo
Free plan
Tie
Both have one
Higher rating
Tie
4.4 against 4.4
Same job?
Yes
Both are Video tools

Side by side

Compared on	Hailuo AI	Kapwing
Our rating	4.4	4.4
Starts at	$9/moBetter	$16/mo
Free plan	Yes	Yes
Category	Video	Video
Plans	From $9/mo	Free$0 Pro$24/mo Business$64/mo
Key features	Large library of themed, template-based creative scenarios Novelty formats including LoveFrame, PetPal, and transformation templates Free ad-generator tool available at no cost Built by MiniMax, operating since 2021 Style transfer options including CineScope and Light Studio	Real-time collaborative editing with multiple simultaneous users Browser-based, no software installation required Free tier for standard use, with a watermark on exports Operating since 2017 Roots in meme-making and casual social content tools
Pros	Themed templates offer a proven starting point for entertainment-style content Free ad-generator tool available without a subscription Well suited to shareable, social-first creative formats	Real-time collaboration is a genuine structural differentiator for team editing Free tier available to test core functionality Casual, accessible heritage suits quick social content well
Cons	Template-first approach offers less open-ended creative control than prompt-first competitors Full subscription pricing isn't transparently detailed upfront Less oriented toward professional filmmaking than tools like LTX Studio or Runway	Watermark-free export requires a paid plan Less avatar or cinematic-generation depth than specialized competitors Casual heritage may feel less suited to formal corporate or broadcast content
Company	MiniMax, founded 2021	Kapwing, founded 2017

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Hailuo AI better than Kapwing?

In our reviews Hailuo AI scores 4.4 and Kapwing scores 4.4. The better pick depends on the job. Hailuo AI: Leans into themed, template-based scenarios rather than open-ended generation. Kapwing: Browser-based, real-time collaborative editing, with roots in meme-making.

Which is cheaper, Hailuo AI or Kapwing?

Hailuo AI has the lower starting price: from $9/mo for Hailuo AI and from $16/mo for Kapwing.

Do Hailuo AI and Kapwing have free plans?

Yes, both have a free plan.

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