Hootsuite vs Tailwind (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Tailwind
From $15/mo against from $99/mo
Free plan
Tailwind
Only Tailwind has one
Higher rating
Tailwind
4.1 against 4.3
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Hootsuite	Tailwind
Our rating	4.1	4.3Better
Starts at	$99/mo	$15/moBetter
Free plan	No	YesBetter
Category	Social Media	Social Media
Plans	Standard$99 per user/mo, billed annually Professional$199 per user/mo, billed annually Advanced$399 per user/mo, billed annually EnterpriseQuote only	From $15/mo
Key features	Extensive App Directory with hundreds of third-party integrations Operating since 2008, the category's original enterprise pioneer No free plan, paid access only Deep enterprise-scale team and permission management Multi-platform scheduling and unified analytics	Original, most established third-party Pinterest scheduling tool Tailwind Create generating on-brand graphic variations automatically Free tier for standard use Operating since 2012 Expanded from Pinterest into Instagram and Facebook
Pros	Extensive integration ecosystem built over more than fifteen years Longest operating history of any tool in this category Strong enterprise-scale team and permission controls	Deepest Pinterest-specific expertise of any tool in this category Tailwind Create addresses visual design needs most competitors ignore Free tier available for standard use
Cons	No free plan to test before committing Among the higher prices in this category Interface can feel dated compared to newer, more streamlined competitors	Pinterest-first heritage matters less for brands not active on that platform More features require a paid plan Less depth on text-heavy platforms like X or LinkedIn than visual-first ones
Company	Hootsuite Inc., founded 2008	Tailwind, founded 2012

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Hootsuite better than Tailwind?

In our reviews Hootsuite scores 4.1 and Tailwind scores 4.3. The better pick depends on the job. Hootsuite: The category's original enterprise pioneer, with an extensive app ecosystem. Tailwind: Pinterest's original scheduling pioneer, now extended with an AI design tool.

Which is cheaper, Hootsuite or Tailwind?

Tailwind has the lower starting price: from $99/mo for Hootsuite and from $15/mo for Tailwind.

Do Hootsuite and Tailwind have free plans?

Only Tailwind has a free plan.

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