Birdeye vs Hootsuite (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Birdeye does not list a price
Free plan
Tie
Neither has one
Higher rating
Birdeye
4.3 against 4.1
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Birdeye	Hootsuite
Our rating	4.3Better	4.1
Starts at	Not listed	$99/mo
Free plan	No	No
Category	Social Media	Social Media
Plans	See pricing	Standard$99 per user/mo, billed annually Professional$199 per user/mo, billed annually Advanced$399 per user/mo, billed annually EnterpriseQuote only
Key features	Review generation, monitoring, and response across 200+ sites Industry-specific integrations: PMS, EHR, POS, and DMS systems Formal Google partnership for local-business visibility Search AI improving visibility across Google and AI platforms Marketing automation for personalized email and SMS campaigns	Extensive App Directory with hundreds of third-party integrations Operating since 2008, the category's original enterprise pioneer No free plan, paid access only Deep enterprise-scale team and permission management Multi-platform scheduling and unified analytics
Pros	Reviews-first structure suits reputation-sensitive multi-location businesses directly Industry-specific system integrations most general tools don't offer Formal Google partnership status	Extensive integration ecosystem built over more than fifteen years Longest operating history of any tool in this category Strong enterprise-scale team and permission controls
Cons	Pricing isn't published, requires a sales conversation Vertical-specific integrations matter less outside healthcare, hospitality, and automotive Enterprise scale exceeds what a single-location business needs	No free plan to test before committing Among the higher prices in this category Interface can feel dated compared to newer, more streamlined competitors
Company	Birdeye, founded 2012	Hootsuite Inc., founded 2008

Prices come from each vendor's pricing page, last checked 20260714. Check the vendor before you buy.

FAQ

Questions people ask

Is Birdeye better than Hootsuite?

In our reviews Birdeye scores 4.3 and Hootsuite scores 4.1. The better pick depends on the job. Birdeye: Leads with reviews across 200+ sites, plus healthcare, hospitality, and auto system integrations. Hootsuite: The category's original enterprise pioneer, with an extensive app ecosystem.

Which is cheaper, Birdeye or Hootsuite?

Birdeye: see pricing. Hootsuite: from $99/mo.

Do Birdeye and Hootsuite have free plans?

Neither lists a free plan.

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