IFTTT vs Microsoft Power Automate (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
IFTTT
From $2.99/mo against from $15/mo
Free plan
IFTTT
Only IFTTT has one
Higher rating
Microsoft Power Automate
4.2 against 4.3
Same job?
Yes
Both are Automation tools

Side by side

Compared on	IFTTT	Microsoft Power Automate
Our rating	4.2	4.3Better
Starts at	$2.99/moBetter	$15/mo
Free plan	YesBetter	No
Category	Automation	Automation
Plans	Free$0 Pro$4.99/mo, or $2.99/mo billed yearly ($35.88/yr) Pro+$14.99/mo, or $8.99/mo billed yearly ($107.88/yr)	Premium$15/user/mo, paid yearly Process$150/bot/mo, paid yearly Hosted Process$215/bot/mo, paid yearly Process Mining add-on$5,000/tenant/mo, paid yearly
Key features	Original trigger-action "applet" automation pattern Strong focus on smart-home and personal device integration AI-assisted applet creation from plain-language descriptions Operating since 2010, longer than most category competitors Free tier with a limited number of active applets	Cloud flows for SaaS app integration Desktop RPA for legacy software automation AI-generated steps layered into traditional flows Deep integration with Power Apps, Power BI, and Dataverse 30-day free trial
Pros	Pioneered the trigger-action pattern most later automation tools still use Strong, mature smart-home and IoT device support Simple enough for non-technical personal use	Combines cloud integration and desktop RPA in one platform Deep ties to the broader Power Platform ecosystem AI steps add generative capability to traditional automation
Cons	Less suited to complex, multi-step business workflows Business software integration is thinner than dedicated competitors Free tier's applet limit is restrictive for heavier personal use	Per-user pricing adds up for larger teams Full value depends on Microsoft 365 and Power Platform adoption Desktop RPA setup can be more involved than pure cloud automation
Company	IFTTT, founded 2010	Microsoft, founded 2016

Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.

FAQ

Questions people ask

Is IFTTT better than Microsoft Power Automate?

In our reviews IFTTT scores 4.2 and Microsoft Power Automate scores 4.3. The better pick depends on the job. IFTTT: The original trigger-action automation, running since 2010. Microsoft Power Automate: Cloud flows and desktop RPA under one Microsoft roof.

Which is cheaper, IFTTT or Microsoft Power Automate?

IFTTT has the lower starting price: from $2.99/mo for IFTTT and from $15/mo for Microsoft Power Automate.

Do IFTTT and Microsoft Power Automate have free plans?

Only IFTTT has a free plan.

More comparisons

IFTTT compared with

All IFTTT alternatives

Microsoft Power Automate compared with

All Microsoft Power Automate alternatives