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Head to head · 2026

InVideo AI vs Lumen5

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

InVideo AI

Generates a full marketing or YouTube video directly from one text prompt

4.2$25/mo

Visit InVideo AI (opens InVideo AI in a new tab)

Lumen5

Turns a blog post into a marketing video, one of the category's older tools

4.3$29/mo

Visit Lumen5 (opens Lumen5 in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    InVideo AI

    From $25/mo against from $29/mo

  • Free plan

    Tie

    Both have one

  • Higher rating

    Lumen5

    4.2 against 4.3

  • Same job?

    Yes

    Both are Video tools

Side by side

Compared onInVideo AILumen5
Our rating4.24.3Better
Starts at$25/moBetter$29/mo
Free planYesYes
CategoryVideoVideo
PlansFrom $25/moFrom $29/mo
Key features
  • Generates a complete video, script, voiceover, and footage, from one prompt
  • Built specifically for marketing, YouTube, and explainer content
  • Free tier for standard use
  • Operating since 2017
  • AI-matched stock footage and editing assembly
  • Converts blog posts and articles directly into marketing video
  • Automatic stock footage and text-overlay matching to key sentences
  • Free tier for standard use
  • Operating since 2017, among the category's more established tools
  • Brand-kit tools for consistent, repeatable social content
Pros
  • Prompt-to-finished-video scope produces a usable first draft quickly
  • Free tier available for standard use
  • Well suited to marketing and YouTube content specifically
  • Long operating history specifically refining the blog-to-video workflow
  • Free tier available for standard use
  • Brand-kit tools suit ongoing, repeatable content production well
Cons
  • More minutes and features require a paid plan
  • Less avatar performance depth than dedicated avatar-first tools like HeyGen
  • Automated assembly may need real editing refinement for polished final output
  • More features require a paid plan
  • Narrower input format than Pictory's broader content-type support
  • Less filmmaking depth than tools like LTX Studio or Runway
Companyinvideo, founded 2017Lumen5, founded 2017

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is InVideo AI better than Lumen5?

In our reviews InVideo AI scores 4.2 and Lumen5 scores 4.3. The better pick depends on the job. InVideo AI: Generates a full marketing or YouTube video directly from one text prompt. Lumen5: Turns a blog post into a marketing video, one of the category's older tools.

Which is cheaper, InVideo AI or Lumen5?

InVideo AI has the lower starting price: from $25/mo for InVideo AI and from $29/mo for Lumen5.

Do InVideo AI and Lumen5 have free plans?

Yes, both have a free plan.

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