Keyword Insights vs MarketMuse (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: MarketMuse does not list a price
Free plan
Tie
Neither has one
Higher rating
Keyword Insights
4.5 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Keyword Insights	MarketMuse
Our rating	4.5Better	4.2
Starts at	$58/mo	Not listed
Free plan	No	No
Category	SEO	SEO
Plans	From $58/mo	FreeFree
Key features	Automatic clustering of large keyword lists by search intent Content briefs generated directly from keyword clusters No free plan, paid access only Operating since 2021 Addresses content planning before individual keyword optimization	Among the first platforms applying NLP to content strategy, since 2013 Automated content inventories and AI-driven content planning Large keyword database via the Grepwords acquisition Free tier for limited use Acquired by Siteimprove in an October 2024 agreement
Pros	Clustering automation saves substantial manual spreadsheet work Addresses an earlier planning stage than most content-optimization competitors Clusters feed directly into content briefs for a connected workflow	Pioneering, long-refined content-intelligence methodology Free tier available to test core functionality Now backed by Siteimprove's broader analytics and accessibility suite
Cons	No free plan to test before committing Less useful for a single already-decided target keyword Best suited to larger content operations planning many pages at once	Recent acquisition may bring product changes as integration with Siteimprove proceeds Deeper content-planning features require a paid plan No longer operates as a fully independent standalone company
Company	Keyword Insights, founded 2021	MarketMuse, Inc., founded 2013

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Keyword Insights better than MarketMuse?

In our reviews Keyword Insights scores 4.5 and MarketMuse scores 4.2. The better pick depends on the job. Keyword Insights: Automatically clusters thousands of keywords into topic groups. MarketMuse: One of the pioneering content-intelligence platforms, now part of Siteimprove.

Which is cheaper, Keyword Insights or MarketMuse?

Keyword Insights: from $58/mo. MarketMuse: see pricing.

Do Keyword Insights and MarketMuse have free plans?

Neither lists a free plan.

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