Mailshake vs SmartWriter (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: SmartWriter does not list a price
Free plan
Tie
Neither has one
Higher rating
Mailshake
4.2 against 3.4
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Mailshake	SmartWriter
Our rating	4.2Better	3.4
Starts at	$25/mo	Not listed
Free plan	No	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $25/mo	See pricing
Key features	SHAKEspeare AI writer that generates several versions of email copy Automated email sequences with follow-ups and A/B testing Free email warm-up, list cleaning and spam-word analyzer Data Finder for prospect emails by role, location or company Phone dialer and social automation on the top plan	Cold email personalisation from prospect research Opening lines built from public activity SEO backlink outreach campaigns Social media content generation CRM and outreach tool integrations
Pros	AI writing is included from the Starter plan Warm-up and deliverability tools come built in Works with mailboxes from any provider	Automates research rather than volume, which is the defensible half Established product with a substantial review base Covers outreach and content in one subscription
Cons	No free plan or trial named on the pricing page Starter is capped at 1,500 sends a month Dialer and social steps need the $99 plan	GDPR generally requires a lawful basis for unsolicited email, B2B included Personalisation improves response rates but not the legal position Backlink outreach sits close to what search guidelines discourage
Company	Mailshake	SmartWriter

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Mailshake better than SmartWriter?

In our reviews Mailshake scores 4.2 and SmartWriter scores 3.4. The better pick depends on the job. Mailshake: Sales outreach platform for cold email, phone and social sequences, with the SHAKEspeare AI email writer that generates several versions of copy from details about a business, plus warm-up and deliverability tools. SmartWriter: Generates personalised cold emails from research on each prospect, rather than merging a name into a template.

Which is cheaper, Mailshake or SmartWriter?

Mailshake: from $25/mo. SmartWriter: see pricing.

Do Mailshake and SmartWriter have free plans?

Neither lists a free plan.

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