Metricool vs Proxima (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Proxima does not list a price
Free plan
Metricool
Only Metricool has one
Higher rating
Metricool
4.5 against 3.8
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Metricool	Proxima
Our rating	4.5Better	3.8
Starts at	$20/mo	Not listed
Free plan	YesBetter	No
Category	Social Media	Social Media
Plans	Free$0 StarterFrom $25/mo, or $20/mo billed yearly (5 brands); $45 or $36 for 10 brands AdvancedFrom $67/mo, or $53/mo billed yearly (15 brands); up to $210 or $159 for 50 brands CustomQuote only	See pricing
Key features	Combined organic scheduling and paid ad performance tracking Meta and Google ad campaign monitoring alongside organic analytics Free tier for standard use Operating since 2015 Cross-channel reporting connecting organic and paid performance	Direct store connection for conversion analysis Identification of audiences that convert rather than merely engage Data-backed creative briefs, not just targeting segments Insight aimed at paid social advertising performance Guided workflow for turning insight into ad production
Pros	Combines organic and paid performance data most competitors keep separate Free tier available for standard use Cross-channel reporting simplifies total social performance understanding	Focuses on conversion rather than reach or engagement Informs creative, the main lever advertisers still control Works from real store data rather than platform estimates
Cons	More features require a paid plan Paid ad management depth may not match dedicated ad-platform tools Combined scope adds complexity for a team only wanting organic scheduling	Requires an existing store with meaningful conversion history Return depends on spending enough on ads to justify it
Company	Metricool, founded 2015

Prices come from each vendor's pricing page, last checked 20260806. Check the vendor before you buy.

FAQ

Questions people ask

Is Metricool better than Proxima?

In our reviews Metricool scores 4.5 and Proxima scores 3.8. The better pick depends on the job. Metricool: Combines organic scheduling, analytics, and paid ad management in one dashboard. Proxima: Connects your store to conversion intelligence and audience insights for better ad creative.

Which is cheaper, Metricool or Proxima?

Metricool: from $20/mo. Proxima: see pricing.

Do Metricool and Proxima have free plans?

Only Metricool has a free plan.

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