AI HUB is a developer API platform from Picsart, the creative-editing company Hovhannes Avoyan founded with engineers Artavazd Mehrabyan and Mikayel Vardanyan in Yerevan, Armenia, in November 2011. Picsart's consumer app has since grown past 150 million monthly active users, and the company raised $130 million from SoftBank Vision Fund 2 in a 2021 round that valued it above $1 billion.
Rather than the consumer photo-editing app, AI HUB targets engineering teams who need generative AI in their own products: it exposes more than 100 third-party and Picsart-built models behind one API endpoint, filterable by provider and modality, covering text-to-image generation, image editing, and transcription. Teams can test models side by side, compare outputs, and lock a specific version for production instead of integrating each provider separately.
AI HUB suits e-commerce, marketing-automation, gaming, and media companies building content-generation features who would otherwise manage a handful of separate model-provider contracts. Pricing runs on credits rather than seats: $47.50/month covers 10,000 monthly credits, or teams can buy a one-time 10,000-credit block for $65; full cost breakdowns beyond that aren't published.
