Brightbid is a Swedish adtech company founded in 2020 by Gustav Westman and Marcus Möller in Stockholm, later joined by CTO Edmund Aldrich de Leon in 2021 to help build out its AI engine. The company has since expanded into London, Oslo, and Copenhagen.
Brightbid layers a proprietary AI engine on top of Google's own automated bidding rather than replacing it, adjusting keyword bids, budget allocation, and ad copy for Search and Shopping campaigns while Google's algorithms handle auction mechanics. A separate module audits account health and flags brand-infringement issues, such as competitors bidding on a client's trademarked terms, which Brightbid frames as protection alongside optimization.
The product targets marketing teams running paid search and shopping campaigns who want AI-assisted bid management without fully handing campaigns to a black-box automated system. Brightbid does not publish self-serve pricing; prospective customers get a free account audit and then a custom quote based on ad spend and account complexity.
