Katalis is an e-commerce growth platform founded in 2023 in Singapore by Michelle Fno, Nathanael Pribady, and Vinay Kamal, backed by Antler, Google for Startups, and Microsoft for Startups. The company has grown to roughly two dozen employees since launch.
Rather than a pure self-serve dashboard, Katalis runs as a hybrid: AI agents continuously analyze a brand's product listings and ad campaigns across Meta, Google Ads, TikTok, Shopee, and Tokopedia, while a dedicated human account manager oversees strategy and setup, positioning the product between a software tool and a managed marketing agency. A concrete part of the pitch is a free audit: prospective customers get an AI-generated analysis of their current store, listings, and ad performance before committing to anything.
Katalis targets e-commerce and lead-generation brands in Southeast Asian markets, particularly, running paid campaigns and marketplace listings that need active management rather than sellers wanting fully self-serve software. There is no published pricing; engagement starts with a free consultation and audit, and cost depends on the scope of channels and campaigns managed.
