Mercer (rebranded from CALA in 2026) is a fashion design and production platform founded in 2016 and headquartered in New York. It connects apparel designers and brands directly to a network of manufacturing partners, folding ideation, sample-making, and fulfillment into one workspace instead of the fragmented spreadsheet-and-email process most independent labels rely on.
The platform's AI tools cover the design side of the process: an AI Designer feature that generates product variations and text-to-image concepts, plus an 'AI Influences' tool that keeps new designs aligned to a brand's past collections using reference imagery. Once a design is locked, users can route it directly into Mercer's production and logistics network rather than sourcing factories independently.
Mercer suits solo designers, small labels, and established fashion brands that want design and manufacturing coordinated under one roof rather than run through separate vendors. Pricing starts at $19/month for a single-editor Designer plan and rises through Studio ($69/month) and Studio Pro ($159/month) tiers, with Enterprise plans starting at $499/month for teams that need direct access to the manufacturing network.
