Dovetail, founded in 2017 by Benjamin Humphrey and Bradley Ayers, builds an AI-first insights hub that centralizes scattered customer feedback, user interviews, and research notes into a single searchable repository, then uses AI to surface themes and patterns across that material instead of leaving each research session as an isolated document.
That centralization matters most at companies where research findings get produced constantly but rarely reach anyone outside the team that ran the study; Dovetail's repository model is built specifically so a product manager or executive can search past research the same way they'd search a company wiki, rather than asking a researcher to dig through old files.
Dovetail runs a free plan for small teams with limited storage and transcription credits, with a Professional tier starting around $29 per editor per month billed annually, scaling up through Business and Enterprise tiers for larger research operations. For a company running product research across multiple teams that wants past findings searchable and reusable instead of trapped in individual documents, Dovetail's insights repository addresses that directly.
