Faraday is a data enrichment and predictive analytics platform supplying AI agents and business workflows with customer context – identity data, consumer insights, and behavioral predictions – to enhance customer experiences at scale.
Real-time REST API access delivers sub-200ms response times, Model Context Protocol (MCP) support enables direct AI agent integration, and a no-code dashboard covers non-technical use, with native integrations across 50+ platforms including Salesforce, Shopify, and HubSpot plus data warehouse connections to Snowflake, BigQuery, and Redshift. The platform provides access to 1,400+ consumer and identity data points on 240 million U.S. adults, with custom predictive models for conversion propensity, churn prediction, and next-best-offer, plus persona clustering and segment analysis.
Faraday targets ecommerce and retail brands, financial services and insurance companies, direct mail and home services businesses, and marketing teams needing lead prioritization. Faraday Pro: pay only for matches, no contract, 200 free credits at signup. Faraday Enterprise: sales-led, for complex use cases and custom model training.
