Findable works the emerging discipline sitting next to classic search optimisation: whether ChatGPT, Gemini, Claude and Perplexity mention a brand, what they say about it, and whether their crawlers can reach the content in the first place. Those are three separate problems, and the toolkit splits along those lines.
Crawler access is the least glamorous and most actionable part. A site that blocks AI user agents at the CDN, or renders content client-side in a way retrieval systems cannot parse, is invisible to answer engines regardless of content quality. Findable checks that path before the strategy work begins.
Tracking then monitors brand mentions and sentiment across assistants over time, so content changes can be tied to visibility shifts. The category is young and no vendor can promise placement inside a model’s answer, so treat the numbers as directional. A free tier covers initial checks.
