Shortlist by what you need
Start here if you know why you are leaving HubSpot AI.
Want the closest match?
VidyardMost similar to HubSpot AI in what it does, its category and its price.
Visit (opens Vidyard in a new tab)Need a free plan?
BrevoHas a free plan, rated 4.2 out of 5.
Visit (opens Brevo in a new tab)Want the lowest price?
AdstraFrom $1/mo, the lowest starting price here.
Visit (opens Adstra in a new tab)Want the best rated?
Instantly AI
Rated 4.2 out of 5 in our review, against 4.3 for HubSpot AI.
Visit (opens Instantly AI in a new tab)
At a glance
Green means better than HubSpot AI, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 HubSpot AIBaseline | 4.3 | Free | Yes | AI layered onto the CRM platform that popularized 'inbound marketing' | |
| Vidyard | 4.1−0.2 | Free | Yes | Video platform for sales and marketing teams that records, hosts and tracks personal videos, with a Video Agent that sends personalized videos automatically and AI Avatars that generate them at scale. | vs HubSpot AI |
| Instantly AI | 4.2−0.1 | $47/mo | No | Cold email sending infrastructure, not marketing to existing customers | vs HubSpot AI |
| Brevo | 4.2−0.1 | $9/mo | Yes | Renamed from Sendinblue in 2023 as it outgrew being an email tool | vs HubSpot AI |
| Adstra | 3.1−1.2 | $1/mo | No | AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial. | vs HubSpot AI |
 Zocket | 4.0−0.3 | Free | Yes | An enterprise brand marketing OS, not a small-business ad tool | vs HubSpot AI |
 Conversion | 3.2−1.1 | Not listed | No | AI agents handle campaign builds, QA, and reporting while a unified data model ties Salesforce, Snowflake, and BigQuery together - built to replace Marketo, Pardot, and HubSpot for enterprise MOps teams. | vs HubSpot AI |
 Enji | 3.9−0.4 | $29/mo | No | One workspace for the marketing a solopreneur does alone: strategy, content, scheduling and a KPI dashboard together. | vs HubSpot AI |
 Navos | 3.7−0.6 | Not listed | No | Set of marketing agents covering advertising workflow from insight to execution. | vs HubSpot AI |
The alternatives in detail
In order of how closely each one matches HubSpot AI.
Vidyard
4.1Free
vs HubSpot AI−0.2
Video platform for sales and marketing teams that records, hosts and tracks personal videos, with a Video Agent that sends personalized videos automatically and AI Avatars that generate them at scale.
- Video Agent that sends personalized videos automatically with agentic AI
- AI Avatars that generate personalized videos at scale
- Viewer-level analytics and team performance reporting
Free plan with no credit card, including 15 AI videos
Paid plan prices are not readable on the pricing page without sales contact
Instantly AI
4.2$47/mo
vs HubSpot AI−0.1
Cold email sending infrastructure, not marketing to existing customers.
- Multi-inbox cold email sending infrastructure
- Automated inbox warmup for deliverability
- Built for outbound prospecting, not existing-customer marketing
Purpose-built for cold outbound deliverability specifically
No free tier to test before committing
Brevo
4.2$9/mo
vs HubSpot AI−0.1
Renamed from Sendinblue in 2023 as it outgrew being an email tool.
- Rebranded from Sendinblue in May 2023
- Full CRM suite spanning email, SMS, and chat
- Genuinely accessible, published self-serve pricing
Accessible, transparent pricing unlike most enterprise-only competitors
Less specialized depth than dedicated enterprise customer-engagement platforms
Adstra
3.1$1/mo
vs HubSpot AI−1.2
AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial.
- AI video advertisement generation
- Hyperrealistic AI image generation and editing
- AI-powered chat agents integrated with a built-in CRM
Consolidates marketing, sales, and productivity tools into one subscription
Broad feature scope may mean less depth than single-purpose specialist tools
Zocket
4.0Free
vs HubSpot AI−0.3
An enterprise brand marketing OS, not a small-business ad tool.
- Unified brand governance, creative production, research, and media buying
- Built for brands managing $100M+ in ad spend
- Real-time compliance checks blocking non-compliant creative
Broader scope than pure ad-optimization competitors, includes governance and research
Core positioning and depth target large enterprises, not small businesses
Conversion
3.2Not listed
vs HubSpot AI−1.1
AI agents handle campaign builds, QA, and reporting while a unified data model ties Salesforce, Snowflake, and BigQuery together - built to replace Marketo, Pardot, and HubSpot for enterprise MOps teams.
- Native AI agent layer handling tickets, QA, reporting, and campaigns
- Unified data model across Salesforce, Snowflake, and BigQuery
- Drag-and-drop email studio with real-time personalization
Positioned as a genuine consolidation play against multiple legacy tools
Pricing isn't public - built for a sales-led enterprise process
Enji
3.9$29/mo
vs HubSpot AI−0.4
One workspace for the marketing a solopreneur does alone: strategy, content, scheduling and a KPI dashboard together.
- Personalized marketing strategy from a business questionnaire
- AI copywriter tuned to a saved brand voice
- Social scheduler across seven platforms
Built specifically for solo operators, not a scaled-down team tool
No permanent free plan - only a 14-day trial before billing
Navos
3.7Not listed
vs HubSpot AI−0.6
Set of marketing agents covering advertising workflow from insight to execution.
- Agents across the advertising workflow
- Insight and research through to execution
- Data analysis tooling
Covers a genuine chain of work rather than one step
Pricing page returns a 404
FAQ
Questions people ask
Is HubSpot AI free?
HubSpot AI has a free plan.
What is the best free alternative to HubSpot AI?
Brevo is the highest-rated alternative here with a free plan (4.2 out of 5). Other free options: Vidyard, Zocket.
What is the cheapest alternative to HubSpot AI?
Among paid plans, Adstra has the lowest starting price (from $1/mo). If you need it free, start with Brevo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.