Brevo vs HubSpot AI (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: HubSpot AI does not list a price
Free plan
Tie
Both have one
Higher rating
HubSpot AI
4.2 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Brevo	HubSpot AI
Our rating	4.2	4.3Better
Starts at	$9/mo	Free
Free plan	Yes	Yes
Category	Marketing	Marketing
Plans	FreeFree Starter$9/mo Business$18/mo	Free
Key features	Rebranded from Sendinblue in May 2023 Full CRM suite spanning email, SMS, and chat Genuinely accessible, published self-serve pricing Free tier for limited contacts and sends 500,000+ businesses across 180 countries reported	Breeze AI content generation and automation Grounded in HubSpot's unified CRM and marketing data Free tier for core CRM functionality Massive existing customer base since 2006 Popularized the "inbound marketing" methodology
Pros	Accessible, transparent pricing unlike most enterprise-only competitors Broad feature set beyond just email marketing Free tier available for smaller businesses	AI grounded directly in unified CRM and marketing data Massive existing user base and extensive documentation Free tier covers genuine core CRM functionality
Cons	Less specialized depth than dedicated enterprise customer-engagement platforms Recent rebrand from Sendinblue may cause confusion for long-time users Advanced features require moving to higher-priced tiers	Full value depends on already using HubSpot as a core platform Advanced AI and marketing features require higher-priced tiers Less differentiated for companies using a different CRM already
Company	Brevo, founded 2012	HubSpot, Inc., founded 2006

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Brevo better than HubSpot AI?

In our reviews Brevo scores 4.2 and HubSpot AI scores 4.3. The better pick depends on the job. Brevo: Renamed from Sendinblue in 2023 as it outgrew being an email tool. HubSpot AI: AI layered onto the CRM platform that popularized 'inbound marketing'.

Which is cheaper, Brevo or HubSpot AI?

Brevo: from $9/mo. HubSpot AI: free.

Do Brevo and HubSpot AI have free plans?

Yes, both have a free plan.

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