Brevo vs Klaviyo (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Brevo
From $9/mo against from $20/mo
Free plan
Tie
Both have one
Higher rating
Klaviyo
4.2 against 4.4
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Brevo	Klaviyo
Our rating	4.2	4.4Better
Starts at	$9/moBetter	$20/mo
Free plan	Yes	Yes
Category	Marketing	Marketing
Plans	FreeFree Starter$9/mo Business$18/mo	FreeFree Email$20/mo Email and SMS$35/mo
Key features	Rebranded from Sendinblue in May 2023 Full CRM suite spanning email, SMS, and chat Genuinely accessible, published self-serve pricing Free tier for limited contacts and sends 500,000+ businesses across 180 countries reported	Deep, native Shopify integration syncing store data automatically Abandoned cart recovery and purchase-triggered campaigns Publicly traded since its 2023 IPO Free tier for a limited contact list Built specifically for e-commerce email and SMS marketing
Pros	Accessible, transparent pricing unlike most enterprise-only competitors Broad feature set beyond just email marketing Free tier available for smaller businesses	Unusually deep native e-commerce and Shopify integration AI features grounded directly in real product and purchase data Public company scale and transparency since its 2023 IPO
Cons	Less specialized depth than dedicated enterprise customer-engagement platforms Recent rebrand from Sendinblue may cause confusion for long-time users Advanced features require moving to higher-priced tiers	More contacts and advanced features require a paid plan E-commerce-specific focus matters less outside retail Less suited to non-transactional, general-purpose marketing needs
Company	Brevo, founded 2012	Klaviyo, founded 2012

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Brevo better than Klaviyo?

In our reviews Brevo scores 4.2 and Klaviyo scores 4.4. The better pick depends on the job. Brevo: Renamed from Sendinblue in 2023 as it outgrew being an email tool. Klaviyo: Built tightly around Shopify, not general-purpose marketing.

Which is cheaper, Brevo or Klaviyo?

Brevo has the lower starting price: from $9/mo for Brevo and from $20/mo for Klaviyo.

Do Brevo and Klaviyo have free plans?

Yes, both have a free plan.

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