Shortlist by what you need
Start here if you know why you are leaving Brevo.
Want the closest match?
Hostinger ReachMost similar to Brevo in what it does, its category and its price.
Visit (opens Hostinger Reach in a new tab)Need a free plan?
KlaviyoHas a free plan, rated 4.4 out of 5.
Visit (opens Klaviyo in a new tab)Want to pay less than Brevo?
AdstraFrom $1/mo, against from $9/mo for Brevo.
Visit (opens Adstra in a new tab)Want the best rated?
HubSpot AIRated 4.3 out of 5 in our review, against 4.2 for Brevo.
Visit (opens HubSpot AI in a new tab)
At a glance
Green means better than Brevo, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 BrevoBaseline | 4.2 | $9/mo | Yes | Renamed from Sendinblue in 2023 as it outgrew being an email tool | |
| Hostinger Reach | 3.9−0.3 | $1.99/mo$7.01 less | Yes | AI-generated email marketing templates and send-time optimization from Hostinger. | vs Brevo |
| Klaviyo | 4.4+0.2 | $20/mo$11 more | Yes | Built tightly around Shopify, not general-purpose marketing | vs Brevo |
| HubSpot AI | 4.3+0.1 | Free | Yes | AI layered onto the CRM platform that popularized 'inbound marketing' | vs Brevo |
 Phrasee | 4.3+0.1 | Not listed | No | Rebranded to Jacquard in 2024, named after the first programmable loom | vs Brevo |
 Zocket | 4.0−0.2 | Free | Yes | An enterprise brand marketing OS, not a small-business ad tool | vs Brevo |
| Adstra | 3.1−1.1 | $1/mo$8 less | No | AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial. | vs Brevo |
 Mailchimp | 3.9−0.3 | $13/mo$4 more | Yes | Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts. | vs Brevo |
 Act-On | 4.2Same | $900/mo$891 more | No | Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. | vs Brevo |
The alternatives in detail
In order of how closely each one matches Brevo.
Hostinger Reach
3.9$1.99/mo
vs Brevo$7.01 less−0.3
AI-generated email marketing templates and send-time optimization from Hostinger.
- AI-generated, mobile-responsive email templates from a plain-language prompt
- AI-selected send times based on subscriber engagement patterns
- AI-written subject line suggestions aimed at open rates
Usage-based pricing starting under $2/month undercuts most email marketing platforms' entry tier
Newest of Hostinger's AI products, launched in 2025, with less third-party review history than established email tools like Mailchimp
Klaviyo
4.4$20/mo
vs Brevo$11 more+0.2
Built tightly around Shopify, not general-purpose marketing.
- Deep, native Shopify integration syncing store data automatically
- Abandoned cart recovery and purchase-triggered campaigns
- Publicly traded since its 2023 IPO
Unusually deep native e-commerce and Shopify integration
More contacts and advanced features require a paid plan
HubSpot AI
4.3Free
vs Brevo+0.1
AI layered onto the CRM platform that popularized 'inbound marketing'.
- Breeze AI content generation and automation
- Grounded in HubSpot's unified CRM and marketing data
- Free tier for core CRM functionality
AI grounded directly in unified CRM and marketing data
Full value depends on already using HubSpot as a core platform
Phrasee
4.3Not listed
vs Brevo+0.1
Rebranded to Jacquard in 2024, named after the first programmable loom.
- Rebranded from Phrasee to Jacquard in June 2024
- AI-generated and optimized marketing language across channels
- Expanded from email subject lines into full brand-language generation
Long-established expertise in marketing language optimization specifically
No free tier or transparent self-serve pricing
Zocket
4.0Free
vs Brevo−0.2
An enterprise brand marketing OS, not a small-business ad tool.
- Unified brand governance, creative production, research, and media buying
- Built for brands managing $100M+ in ad spend
- Real-time compliance checks blocking non-compliant creative
Broader scope than pure ad-optimization competitors, includes governance and research
Core positioning and depth target large enterprises, not small businesses
Adstra
3.1$1/mo
vs Brevo$8 less−1.1
AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial.
- AI video advertisement generation
- Hyperrealistic AI image generation and editing
- AI-powered chat agents integrated with a built-in CRM
Consolidates marketing, sales, and productivity tools into one subscription
Broad feature scope may mean less depth than single-purpose specialist tools
Mailchimp
3.9$13/mo
vs Brevo$4 more−0.3
Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts.
- Generative AI drafts email content and subject lines
- Actionable audience growth and conversion-funnel insights on higher tiers
- Marketing automation and audience segmentation built in
A genuinely free tier for early-stage lists
Price rises considerably as contact list size grows
Act-On
4.2$900/mo
vs Brevo$891 moreSame
Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis.
- AI Create for brand-compliant marketing copy
- Adaptive Send for per-contact send times
- Predictive lead scoring from engagement history
AI features are named and described one by one
Starts at $900 a month, high for small teams
FAQ
Questions people ask
Is Brevo free?
Brevo has a free plan, and paid plans start from $9/mo.
What is the best free alternative to Brevo?
Klaviyo is the highest-rated alternative here with a free plan (4.4 out of 5). Other free options: HubSpot AI, Zocket, Hostinger Reach.
What is the cheapest alternative to Brevo?
Among paid plans, Adstra has the lowest starting price (from $1/mo). If you need it free, start with Klaviyo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.