Mailchimp is an email marketing and customer engagement platform covering campaign design, marketing automation, audience segmentation, popup lead-capture forms and reporting, with generative AI features that draft email content and subject lines and surface actionable insights into audience growth and conversion funnels on its higher tiers. Founded in Atlanta in 2001, the company grew into one of the most widely used small-business marketing platforms before Intuit acquired it in 2021 for approximately $12 billion, after which it began operating as Intuit Mailchimp alongside Intuit’s other small-business products such as QuickBooks.
Mailchimp’s pricing scales with contact list size as well as plan tier, so the advertised entry price applies only at the smallest list sizes and rises considerably as a business grows its audience; a team should check pricing at its actual or projected contact count rather than the lowest advertised figure. Generative AI features are concentrated on the Standard and Premium tiers, so a business on the Essentials or free plan gets core email sending and automation without the AI content tools.
A free plan covers up to 500 contacts with core features for early-stage use. Essentials starts at $13 a month for 500 contacts and 5,000 monthly email sends, with testing and scheduling tools. Standard starts at $20 a month and adds generative AI content and subject-line features, enhanced automations and customizable popup forms. Premium starts at $350 a month with unlimited contacts, advanced analytics and priority support built for larger teams. All paid tiers scale in price as contact count increases.
