Klaviyo vs Mailchimp (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Mailchimp
From $13/mo against from $20/mo
Free plan
Tie
Both have one
Higher rating
Klaviyo
4.4 against 3.9
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Klaviyo	Mailchimp
Our rating	4.4Better	3.9
Starts at	$20/mo	$13/moBetter
Free plan	Yes	Yes
Category	Marketing	Marketing
Plans	FreeFree Email$20/mo Email and SMS$35/mo	From $13/mo
Key features	Deep, native Shopify integration syncing store data automatically Abandoned cart recovery and purchase-triggered campaigns Publicly traded since its 2023 IPO Free tier for a limited contact list Built specifically for e-commerce email and SMS marketing	Generative AI drafts email content and subject lines Actionable audience growth and conversion-funnel insights on higher tiers Marketing automation and audience segmentation built in A free plan for up to 500 contacts Backed by Intuit's resources since its 2021 acquisition
Pros	Unusually deep native e-commerce and Shopify integration AI features grounded directly in real product and purchase data Public company scale and transparency since its 2023 IPO	A genuinely free tier for early-stage lists Decades of market presence and a large existing user base Backed by Intuit's scale and resources
Cons	More contacts and advanced features require a paid plan E-commerce-specific focus matters less outside retail Less suited to non-transactional, general-purpose marketing needs	Price rises considerably as contact list size grows Generative AI features are limited to the Standard tier and above Pricing page can default to a non-USD currency depending on locale
Company	Klaviyo, founded 2012	Intuit Mailchimp, founded 2001

Prices come from each vendor's pricing page, last checked 20260923. Check the vendor before you buy.

FAQ

Questions people ask

Is Klaviyo better than Mailchimp?

In our reviews Klaviyo scores 4.4 and Mailchimp scores 3.9. The better pick depends on the job. Klaviyo: Built tightly around Shopify, not general-purpose marketing. Mailchimp: Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts.

Which is cheaper, Klaviyo or Mailchimp?

Mailchimp has the lower starting price: from $20/mo for Klaviyo and from $13/mo for Mailchimp.

Do Klaviyo and Mailchimp have free plans?

Yes, both have a free plan.

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