Shortlist by what you need
Start here if you know why you are leaving Mailchimp.
Want the closest match?
MoosendMost similar to Mailchimp in what it does, its category and its price.
Visit (opens Moosend in a new tab)Need a free plan?
KlaviyoHas a free plan, rated 4.4 out of 5.
Visit (opens Klaviyo in a new tab)Want to pay less than Mailchimp?
AdstraFrom $1/mo, against from $13/mo for Mailchimp.
Visit (opens Adstra in a new tab)Want the best rated?
BrevoRated 4.2 out of 5 in our review, against 3.9 for Mailchimp.
Visit (opens Brevo in a new tab)
At a glance
Green means better than Mailchimp, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 MailchimpBaseline | 3.9 | $13/mo | Yes | Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts. | |
| Moosend | 3.9Same | Not listed | No | Email marketing with A/B testing, automation and analytics for small and large businesses. | vs Mailchimp |
 Hostinger Reach | 3.9Same | $1.99/mo$11.01 less | Yes | AI-generated email marketing templates and send-time optimization from Hostinger. | vs Mailchimp |
 nGrow | 3.6−0.3 | Not listed | No | AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required. | vs Mailchimp |
| Klaviyo | 4.4+0.5 | $20/mo$7 more | Yes | Built tightly around Shopify, not general-purpose marketing | vs Mailchimp |
 Mailmodo | 4.1+0.2 | $39/mo$26 more | Yes | Email marketing platform built around interactive, app-like emails instead of static click-through campaigns. | vs Mailchimp |
 Mailjet | 3.7−0.2 | Not listed | No | Describe your audience in plain language and AI Segmentation builds the filter logic - plus an AI Email Generator and an MCP server for Claude Desktop. | vs Mailchimp |
| Brevo | 4.2+0.3 | $9/mo$4 less | Yes | Renamed from Sendinblue in 2023 as it outgrew being an email tool | vs Mailchimp |
| Adstra | 3.1−0.8 | $1/mo$12 less | No | AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial. | vs Mailchimp |
The alternatives in detail
In order of how closely each one matches Mailchimp.
Moosend
3.9Not listed
vs MailchimpSame
Email marketing with A/B testing, automation and analytics for small and large businesses.
- Campaign management with a visual email builder
- A/B testing across subject lines, content and send timing
- Marketing automation workflows triggered by subscriber behaviour
A/B testing available rather than reserved for premium tiers
Now part of Constant Contact, so long-term roadmap is worth checking
Hostinger Reach
3.9$1.99/mo
vs Mailchimp$11.01 lessSame
AI-generated email marketing templates and send-time optimization from Hostinger.
- AI-generated, mobile-responsive email templates from a plain-language prompt
- AI-selected send times based on subscriber engagement patterns
- AI-written subject line suggestions aimed at open rates
Usage-based pricing starting under $2/month undercuts most email marketing platforms' entry tier
Newest of Hostinger's AI products, launched in 2025, with less third-party review history than established email tools like Mailchimp
nGrow
3.6Not listed
vs Mailchimp−0.3
AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required.
- Generative AI copy for push notifications and email subject lines
- Per-user, per-journey-step send-time optimization from behavior data
- ML-based churn prediction and at-risk user segmentation
Per-user send-time optimization drives real measured retention gains, not just copy quality
No pricing disclosed on the homepage
Klaviyo
4.4$20/mo
vs Mailchimp$7 more+0.5
Built tightly around Shopify, not general-purpose marketing.
- Deep, native Shopify integration syncing store data automatically
- Abandoned cart recovery and purchase-triggered campaigns
- Publicly traded since its 2023 IPO
Unusually deep native e-commerce and Shopify integration
More contacts and advanced features require a paid plan
Mailmodo
4.1$39/mo
vs Mailchimp$26 more+0.2
Email marketing platform built around interactive, app-like emails instead of static click-through campaigns.
- Interactive in-email forms, polls, quizzes, and carousels
- AI-assisted email template and automation building
- Customer segmentation and campaign analytics
Interactive email format shows measurable engagement gains over static campaigns in company case studies
Interactive AMP email elements render inconsistently across some email clients
Mailjet
3.7Not listed
vs Mailchimp−0.2
Describe your audience in plain language and AI Segmentation builds the filter logic - plus an AI Email Generator and an MCP server for Claude Desktop.
- AI Email Generator - full campaigns from a simple prompt
- Mailjet AI Assistant for in-editor content rewriting
- AI Segmentation - plain-language audience targeting
AI Segmentation keeps a human review step rather than auto-sending to an AI-built list
Pricing is not shown on the homepage, so you need the pricing page to compare tiers
Brevo
4.2$9/mo
vs Mailchimp$4 less+0.3
Renamed from Sendinblue in 2023 as it outgrew being an email tool.
- Rebranded from Sendinblue in May 2023
- Full CRM suite spanning email, SMS, and chat
- Genuinely accessible, published self-serve pricing
Accessible, transparent pricing unlike most enterprise-only competitors
Less specialized depth than dedicated enterprise customer-engagement platforms
Adstra
3.1$1/mo
vs Mailchimp$12 less−0.8
AI video ads, hyperrealistic images, chat agents, and a CRM - one suite replacing a stack of separate marketing and sales tools, from $1 for a 7-day trial.
- AI video advertisement generation
- Hyperrealistic AI image generation and editing
- AI-powered chat agents integrated with a built-in CRM
Consolidates marketing, sales, and productivity tools into one subscription
Broad feature scope may mean less depth than single-purpose specialist tools
FAQ
Questions people ask
Is Mailchimp free?
Mailchimp has a free plan, and paid plans start from $13/mo.
What is the best free alternative to Mailchimp?
Klaviyo is the highest-rated alternative here with a free plan (4.4 out of 5). Other free options: Brevo, Mailmodo, Hostinger Reach.
What is the cheapest alternative to Mailchimp?
Among paid plans, Adstra has the lowest starting price (from $1/mo). If you need it free, start with Klaviyo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.