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Head to head · 2026

Brevo vs Mailchimp

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Brevo

Renamed from Sendinblue in 2023 as it outgrew being an email tool

4.2$9/mo

Visit Brevo (opens Brevo in a new tab)

Mailchimp

Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free…

3.9$13/mo

Visit Mailchimp (opens Mailchimp in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Brevo

    From $9/mo against from $13/mo

  • Free plan

    Tie

    Both have one

  • Higher rating

    Brevo

    4.2 against 3.9

  • Same job?

    Yes

    Both are Marketing tools

Side by side

Compared onBrevoMailchimp
Our rating4.2Better3.9
Starts at$9/moBetter$13/mo
Free planYesYes
CategoryMarketingMarketing
Plans
  • FreeFree
  • Starter$9/mo
  • Business$18/mo
From $13/mo
Key features
  • Rebranded from Sendinblue in May 2023
  • Full CRM suite spanning email, SMS, and chat
  • Genuinely accessible, published self-serve pricing
  • Free tier for limited contacts and sends
  • 500,000+ businesses across 180 countries reported
  • Generative AI drafts email content and subject lines
  • Actionable audience growth and conversion-funnel insights on higher tiers
  • Marketing automation and audience segmentation built in
  • A free plan for up to 500 contacts
  • Backed by Intuit's resources since its 2021 acquisition
Pros
  • Accessible, transparent pricing unlike most enterprise-only competitors
  • Broad feature set beyond just email marketing
  • Free tier available for smaller businesses
  • A genuinely free tier for early-stage lists
  • Decades of market presence and a large existing user base
  • Backed by Intuit's scale and resources
Cons
  • Less specialized depth than dedicated enterprise customer-engagement platforms
  • Recent rebrand from Sendinblue may cause confusion for long-time users
  • Advanced features require moving to higher-priced tiers
  • Price rises considerably as contact list size grows
  • Generative AI features are limited to the Standard tier and above
  • Pricing page can default to a non-USD currency depending on locale
CompanyBrevo, founded 2012Intuit Mailchimp, founded 2001

Prices come from each vendor's pricing page, last checked 20260923. Check the vendor before you buy.

FAQ

Questions people ask

Is Brevo better than Mailchimp?

In our reviews Brevo scores 4.2 and Mailchimp scores 3.9. The better pick depends on the job. Brevo: Renamed from Sendinblue in 2023 as it outgrew being an email tool. Mailchimp: Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts.

Which is cheaper, Brevo or Mailchimp?

Brevo has the lower starting price: from $9/mo for Brevo and from $13/mo for Mailchimp.

Do Brevo and Mailchimp have free plans?

Yes, both have a free plan.

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