Mailchimp vs Moosend (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Moosend does not list a price
Free plan
Mailchimp
Only Mailchimp has one
Higher rating
Tie
3.9 against 3.9
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Mailchimp	Moosend
Our rating	3.9	3.9
Starts at	$13/mo	Not listed
Free plan	YesBetter	No
Category	Marketing	Marketing
Plans	From $13/mo	See pricing
Key features	Generative AI drafts email content and subject lines Actionable audience growth and conversion-funnel insights on higher tiers Marketing automation and audience segmentation built in A free plan for up to 500 contacts Backed by Intuit's resources since its 2021 acquisition	Campaign management with a visual email builder A/B testing across subject lines, content and send timing Marketing automation workflows triggered by subscriber behaviour Analytics covering deliverability, opens, clicks and conversions Audience segmentation for targeted sending
Pros	A genuinely free tier for early-stage lists Decades of market presence and a large existing user base Backed by Intuit's scale and resources	A/B testing available rather than reserved for premium tiers Capable middle ground between newsletter tools and enterprise automation Established platform with a long operating history
Cons	Price rises considerably as contact list size grows Generative AI features are limited to the Standard tier and above Pricing page can default to a non-USD currency depending on locale	Now part of Constant Contact, so long-term roadmap is worth checking Less depth than dedicated enterprise marketing automation suites
Company	Intuit Mailchimp, founded 2001

Prices come from each vendor's pricing page, last checked 20260923. Check the vendor before you buy.

FAQ

Questions people ask

Is Mailchimp better than Moosend?

In our reviews Mailchimp scores 3.9 and Moosend scores 3.9. The better pick depends on the job. Mailchimp: Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts. Moosend: Email marketing with A/B testing, automation and analytics for small and large businesses.

Which is cheaper, Mailchimp or Moosend?

Mailchimp: from $13/mo. Moosend: see pricing.

Do Mailchimp and Moosend have free plans?

Only Mailchimp has a free plan.

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