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Head to head · 2026

Mailchimp vs Mailjet

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Mailchimp

Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free…

3.9$13/mo

Visit Mailchimp (opens Mailchimp in a new tab)

Mailjet

Describe your audience in plain language and AI Segmentation builds the filter logic - plus an…

3.7Not listed

Visit Mailjet (opens Mailjet in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Not comparable

    Not comparable: Mailjet does not list a price

  • Free plan

    Mailchimp

    Only Mailchimp has one

  • Higher rating

    Mailchimp

    3.9 against 3.7

  • Same job?

    Yes

    Both are Marketing tools

Side by side

Compared onMailchimpMailjet
Our rating3.9Better3.7
Starts at$13/moNot listed
Free planYesBetterNo
CategoryMarketingMarketing
PlansFrom $13/moSee pricing
Key features
  • Generative AI drafts email content and subject lines
  • Actionable audience growth and conversion-funnel insights on higher tiers
  • Marketing automation and audience segmentation built in
  • A free plan for up to 500 contacts
  • Backed by Intuit's resources since its 2021 acquisition
  • AI Email Generator - full campaigns from a simple prompt
  • Mailjet AI Assistant for in-editor content rewriting
  • AI Segmentation - plain-language audience targeting
  • MCP server for Claude Desktop campaign-performance queries
  • Real-time collaborative drag-and-drop email editor
Pros
  • A genuinely free tier for early-stage lists
  • Decades of market presence and a large existing user base
  • Backed by Intuit's scale and resources
  • AI Segmentation keeps a human review step rather than auto-sending to an AI-built list
  • MCP integration lets you query campaign performance conversationally
  • Combines AI content generation with a full traditional email marketing toolkit
Cons
  • Price rises considerably as contact list size grows
  • Generative AI features are limited to the Standard tier and above
  • Pricing page can default to a non-USD currency depending on locale
  • Pricing is not shown on the homepage, so you need the pricing page to compare tiers
  • AI-generated copy and segments still need a human review before sending
  • The mix of marketing and developer/API features may be more than a small team needs
CompanyIntuit Mailchimp, founded 2001Mailjet (Sinch)

Prices come from each vendor's pricing page, last checked 20260923. Check the vendor before you buy.

FAQ

Questions people ask

Is Mailchimp better than Mailjet?

In our reviews Mailchimp scores 3.9 and Mailjet scores 3.7. The better pick depends on the job. Mailchimp: Email marketing and automation platform, now Intuit Mailchimp, with generative AI content and subject-line tools, free for up to 500 contacts. Mailjet: Describe your audience in plain language and AI Segmentation builds the filter logic - plus an AI Email Generator and an MCP server for Claude Desktop.

Which is cheaper, Mailchimp or Mailjet?

Mailchimp: from $13/mo. Mailjet: see pricing.

Do Mailchimp and Mailjet have free plans?

Only Mailchimp has a free plan.

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