Act-On vs Brevo (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Brevo
From $9/mo against from $900/mo
Free plan
Brevo
Only Brevo has one
Higher rating
Tie
4.2 against 4.2
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Brevo
Our rating	4.2	4.2
Starts at	$900/mo	$9/moBetter
Free plan	No	YesBetter
Category	Marketing	Marketing
Plans	From $900/mo	FreeFree Starter$9/mo Business$18/mo
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Rebranded from Sendinblue in May 2023 Full CRM suite spanning email, SMS, and chat Genuinely accessible, published self-serve pricing Free tier for limited contacts and sends 500,000+ businesses across 180 countries reported
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Accessible, transparent pricing unlike most enterprise-only competitors Broad feature set beyond just email marketing Free tier available for smaller businesses
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	Less specialized depth than dedicated enterprise customer-engagement platforms Recent rebrand from Sendinblue may cause confusion for long-time users Advanced features require moving to higher-priced tiers
Company	Act-On Software	Brevo, founded 2012

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Brevo?

In our reviews Act-On scores 4.2 and Brevo scores 4.2. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Brevo: Renamed from Sendinblue in 2023 as it outgrew being an email tool.

Which is cheaper, Act-On or Brevo?

Brevo has the lower starting price: from $900/mo for Act-On and from $9/mo for Brevo.

Do Act-On and Brevo have free plans?

Only Brevo has a free plan.

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