Act-On vs nGrow (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: nGrow does not list a price
Free plan
Tie
Neither has one
Higher rating
Act-On
4.2 against 3.6
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	nGrow
Our rating	4.2Better	3.6
Starts at	$900/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	See pricing
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Generative AI copy for push notifications and email subject lines Per-user, per-journey-step send-time optimization from behavior data ML-based churn prediction and at-risk user segmentation Real-time AI-powered A/B testing No-SDK, no-code 3-step integration
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Per-user send-time optimization drives real measured retention gains, not just copy quality No-SDK setup removes the usual engineering dependency for marketing teams Y Combinator-backed with named customer case studies and specific retention figures
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	No pricing disclosed on the homepage AI-generated copy still benefits from a brand-voice review pass Retention improvement figures (+12% to +33%) will vary by app and audience
Company	Act-On Software	nGrow, Inc.

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than nGrow?

In our reviews Act-On scores 4.2 and nGrow scores 3.6. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. nGrow: AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required.

Which is cheaper, Act-On or nGrow?

Act-On: from $900/mo. nGrow: see pricing.

Do Act-On and nGrow have free plans?

Neither lists a free plan.

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