Act-On vs Moosend (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Moosend does not list a price
Free plan
Tie
Neither has one
Higher rating
Act-On
4.2 against 3.9
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Moosend
Our rating	4.2Better	3.9
Starts at	$900/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	See pricing
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Campaign management with a visual email builder A/B testing across subject lines, content and send timing Marketing automation workflows triggered by subscriber behaviour Analytics covering deliverability, opens, clicks and conversions Audience segmentation for targeted sending
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	A/B testing available rather than reserved for premium tiers Capable middle ground between newsletter tools and enterprise automation Established platform with a long operating history
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	Now part of Constant Contact, so long-term roadmap is worth checking Less depth than dedicated enterprise marketing automation suites
Company	Act-On Software

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Moosend?

In our reviews Act-On scores 4.2 and Moosend scores 3.9. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Moosend: Email marketing with A/B testing, automation and analytics for small and large businesses.

Which is cheaper, Act-On or Moosend?

Act-On: from $900/mo. Moosend: see pricing.

Do Act-On and Moosend have free plans?

Neither lists a free plan.

More comparisons

Act-On compared with

All Act-On alternatives

Moosend compared with

All Moosend alternatives