Shortlist by what you need
Start here if you know why you are leaving Act-On.
Want the closest match?
OctieMost similar to Act-On in what it does, its category and its price.
Visit (opens Octie in a new tab)Need a free plan?
Hostinger ReachHas a free plan, rated 3.9 out of 5. Act-On has none.
Visit (opens Hostinger Reach in a new tab)Want to pay less than Act-On?
ActiveCampaignFrom $15/mo, against from $900/mo for Act-On.
Visit (opens ActiveCampaign in a new tab)Want the best rated?
MoEngageRated 4.3 out of 5 in our review, against 4.2 for Act-On.
Visit (opens MoEngage in a new tab)
At a glance
Green means better than Act-On, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 Act-OnBaseline | 4.2 | $900/mo | No | Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. | |
| Octie | 3.3−0.9 | Not listed | No | AI marketing copy and image generator for ecommerce from Octane AI, used by 9,000+ marketers with a risk-free trial. | vs Act-On |
 GetResponse | 3.8−0.4 | $16/mo$884 less | No | Email marketing and automation platform with AI email, subject-line and landing-page generation, on plans from EUR 16 a month. | vs Act-On |
 nGrow | 3.6−0.6 | Not listed | No | AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required. | vs Act-On |
| Hostinger Reach | 3.9−0.3 | $1.99/mo$898.01 less | YesAct-On has none | AI-generated email marketing templates and send-time optimization from Hostinger. | vs Act-On |
 Moosend | 3.9−0.3 | Not listed | No | Email marketing with A/B testing, automation and analytics for small and large businesses. | vs Act-On |
| MoEngage | 4.3+0.1 | $999/mo$99 more | No | Agents decide per customer, not just per campaign | vs Act-On |
 Tomi.ai | 3.8−0.4 | $3,000/mo$2,100 more | No | Predictive lead scoring and lifetime-value prediction that feeds better conversion signals back to Meta and Google ads. | vs Act-On |
| ActiveCampaign | 4.4+0.2 | $15/mo$885 less | No | Bootstrapped for 13 years before taking outside funding, now a $3B company | vs Act-On |
The alternatives in detail
In order of how closely each one matches Act-On.
Octie
3.3Not listed
vs Act-On−0.9
AI marketing copy and image generator for ecommerce from Octane AI, used by 9,000+ marketers with a risk-free trial.
- AI-written ecommerce marketing copy: emails, SMS and product descriptions
- Templates for subject lines, quiz questions and influencer outreach
- AI image generation for marketing visuals
Backed by an established ecommerce marketing company
No pricing figures are published on the marketing site
GetResponse
3.8$16/mo
vs Act-On$884 less−0.4
Email marketing and automation platform with AI email, subject-line and landing-page generation, on plans from EUR 16 a month.
- AI email generator and AI subject-line generator
- AI landing page builder that writes copy and selects layouts
- AI website creator and AI course creator on higher plans
AI features are specific and spread across email, pages and personalisation
AI generators are capped at three uses on the Starter plan
nGrow
3.6Not listed
vs Act-On−0.6
AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required.
- Generative AI copy for push notifications and email subject lines
- Per-user, per-journey-step send-time optimization from behavior data
- ML-based churn prediction and at-risk user segmentation
Per-user send-time optimization drives real measured retention gains, not just copy quality
No pricing disclosed on the homepage
Hostinger Reach
3.9$1.99/mo
vs Act-On$898.01 less−0.3Free plan
AI-generated email marketing templates and send-time optimization from Hostinger.
- AI-generated, mobile-responsive email templates from a plain-language prompt
- AI-selected send times based on subscriber engagement patterns
- AI-written subject line suggestions aimed at open rates
Usage-based pricing starting under $2/month undercuts most email marketing platforms' entry tier
Newest of Hostinger's AI products, launched in 2025, with less third-party review history than established email tools like Mailchimp
Moosend
3.9Not listed
vs Act-On−0.3
Email marketing with A/B testing, automation and analytics for small and large businesses.
- Campaign management with a visual email builder
- A/B testing across subject lines, content and send timing
- Marketing automation workflows triggered by subscriber behaviour
A/B testing available rather than reserved for premium tiers
Now part of Constant Contact, so long-term roadmap is worth checking
MoEngage
4.3$999/mo
vs Act-On$99 more+0.1
Agents decide per customer, not just per campaign.
- Per-customer agentic decisioning rather than uniform campaign rules
- Merlin AI purpose-built for marketing team workflows
- Cross-channel messaging with web and app personalization
Per-customer decisioning is a genuinely different mechanism than segment-wide campaigns
Among the higher entry prices in this category, starting around $999 a month
Tomi.ai
3.8$3,000/mo
vs Act-On$2,100 more−0.4
Predictive lead scoring and lifetime-value prediction that feeds better conversion signals back to Meta and Google ads.
- Real-time purchase-probability and lifetime-value prediction for visitors and leads
- Predictive lead scoring for B2B and B2C
- Value-based conversion signals and audiences for Meta and Google ads
Targets a specific weakness of automated bidding: optimising towards a poor conversion proxy
Entry price of $3,000 a month billed annually rules out small ad budgets
ActiveCampaign
4.4$15/mo
vs Act-On$885 less+0.2
Bootstrapped for 13 years before taking outside funding, now a $3B company.
- Active Intelligence carries memory across campaigns automatically
- Brand Kit maintains consistent voice, logo, and colors across generated content
- References a brand's own best-performing past emails automatically
Active Intelligence memory reduces repetitive brand-voice setup for new campaigns
Pricing increases as a contact list grows, a real cost consideration at scale
FAQ
Questions people ask
Is Act-On free?
Act-On does not list a free plan. Paid plans start from $900/mo.
What is the best free alternative to Act-On?
Hostinger Reach is the highest-rated alternative here with a free plan (3.9 out of 5).
What is the cheapest alternative to Act-On?
Among paid plans, Hostinger Reach has the lowest starting price (from $1.99/mo). If you need it free, start with Hostinger Reach.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.