Act-On vs MoEngage (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Act-On
From $900/mo against from $999/mo
Free plan
Tie
Neither has one
Higher rating
MoEngage
4.2 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	MoEngage
Our rating	4.2	4.3Better
Starts at	$900/moBetter	$999/mo
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	From $999/mo
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Per-customer agentic decisioning rather than uniform campaign rules Merlin AI purpose-built for marketing team workflows Cross-channel messaging with web and app personalization Real-time transactional alerts via API Serves 1,350+ consumer brands worldwide
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Per-customer decisioning is a genuinely different mechanism than segment-wide campaigns Strong enterprise track record across 1,350+ consumer brands Recognized as a Gartner Customers' Choice
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	Among the higher entry prices in this category, starting around $999 a month No permanent free plan to test before committing Enterprise scale and pricing exceed what a small team needs
Company	Act-On Software	MoEngage, founded 2014

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than MoEngage?

In our reviews Act-On scores 4.2 and MoEngage scores 4.3. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. MoEngage: Agents decide per customer, not just per campaign.

Which is cheaper, Act-On or MoEngage?

Act-On has the lower starting price: from $900/mo for Act-On and from $999/mo for MoEngage.

Do Act-On and MoEngage have free plans?

Neither lists a free plan.

More comparisons

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MoEngage compared with

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