ActiveCampaign vs MoEngage (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
ActiveCampaign
From $15/mo against from $999/mo
Free plan
Tie
Neither has one
Higher rating
ActiveCampaign
4.4 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	ActiveCampaign	MoEngage
Our rating	4.4Better	4.3
Starts at	$15/moBetter	$999/mo
Free plan	No	No
Category	Marketing	Marketing
Plans	From $15/mo	From $999/mo
Key features	Active Intelligence carries memory across campaigns automatically Brand Kit maintains consistent voice, logo, and colors across generated content References a brand's own best-performing past emails automatically Multi-channel: email, SMS, WhatsApp, and 1,000+ integrations Pricing scales with contact-list size	Per-customer agentic decisioning rather than uniform campaign rules Merlin AI purpose-built for marketing team workflows Cross-channel messaging with web and app personalization Real-time transactional alerts via API Serves 1,350+ consumer brands worldwide
Pros	Active Intelligence memory reduces repetitive brand-voice setup for new campaigns Long, proven operating history since 2003 Broad integration ecosystem across 1,000+ apps	Per-customer decisioning is a genuinely different mechanism than segment-wide campaigns Strong enterprise track record across 1,350+ consumer brands Recognized as a Gartner Customers' Choice
Cons	Pricing increases as a contact list grows, a real cost consideration at scale Some features considered essential are priced as add-ons beyond the advertised tier No permanent free plan to test before committing	Among the higher entry prices in this category, starting around $999 a month No permanent free plan to test before committing Enterprise scale and pricing exceed what a small team needs
Company	ActiveCampaign, founded 2003	MoEngage, founded 2014

Prices come from each vendor's pricing page, last checked 20260714. Check the vendor before you buy.

FAQ

Questions people ask

Is ActiveCampaign better than MoEngage?

In our reviews ActiveCampaign scores 4.4 and MoEngage scores 4.3. The better pick depends on the job. ActiveCampaign: Bootstrapped for 13 years before taking outside funding, now a $3B company. MoEngage: Agents decide per customer, not just per campaign.

Which is cheaper, ActiveCampaign or MoEngage?

ActiveCampaign has the lower starting price: from $15/mo for ActiveCampaign and from $999/mo for MoEngage.

Do ActiveCampaign and MoEngage have free plans?

Neither lists a free plan.

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