Shortlist by what you need
Start here if you know why you are leaving MoEngage.
Want the closest match?
BlueshiftMost similar to MoEngage in what it does, its category and its price.
Visit (opens Blueshift in a new tab)Need a free plan?
MarkopoloHas a free plan, rated 4.0 out of 5. MoEngage has none.
Visit (opens Markopolo in a new tab)Want to pay less than MoEngage?
ActiveCampaignFrom $15/mo, against from $999/mo for MoEngage.
Visit (opens ActiveCampaign in a new tab)Want the best rated?
MutinyRated 4.5 out of 5 in our review, against 4.3 for MoEngage.
Visit (opens Mutiny in a new tab)
At a glance
Green means better than MoEngage, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 MoEngageBaseline | 4.3 | $999/mo | No | Agents decide per customer, not just per campaign | |
| Blueshift | 4.2−0.1 | Not listed | No | Bundles the customer data platform in, rather than requiring a separate one | vs MoEngage |
 Act-On | 4.2−0.1 | $900/mo$99 less | No | Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. | vs MoEngage |
 CleverTap | 4.3Same | $85/mo$914 less | No | Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments. | vs MoEngage |
 Albert.ai | 4.0−0.3 | Not listed | No | Autonomous campaign management, a decade before 'agentic AI' was a term | vs MoEngage |
| ActiveCampaign | 4.4+0.1 | $15/mo$984 less | No | Bootstrapped for 13 years before taking outside funding, now a $3B company | vs MoEngage |
 Octane AI | 4.3Same | $50/mo$949 less | No | AI quiz and funnel platform that personalizes Shopify product recommendations. | vs MoEngage |
| Markopolo | 4.0−0.3 | $23/mo$976 less | YesMoEngage has none | AI customer engagement platform that recovers lost ecommerce revenue through personalized multichannel outreach. | vs MoEngage |
| Mutiny | 4.5+0.2 | Not listed | No | Shows different website content to different B2B companies visiting | vs MoEngage |
The alternatives in detail
In order of how closely each one matches MoEngage.
Blueshift
4.2Not listed
vs MoEngage−0.1
Bundles the customer data platform in, rather than requiring a separate one.
- Built-in customer data platform, not a separate integration
- Cross-channel campaign automation (email, SMS, push, in-app)
- Three-tier AI: predictive scoring, generative content, agentic execution
Bundled CDP removes a common separate-integration step
No free tier or transparent self-serve pricing
Act-On
4.2$900/mo
vs MoEngage$99 less−0.1
Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis.
- AI Create for brand-compliant marketing copy
- Adaptive Send for per-contact send times
- Predictive lead scoring from engagement history
AI features are named and described one by one
Starts at $900 a month, high for small teams
CleverTap
4.3$85/mo
vs MoEngage$914 lessSame
Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments.
- Tesseract Decisioning Engine for per-customer message, offer and timing
- CleverAI Predictions for conversion and churn
- AI-driven experimentation
Core plan starts at $85 a month with a free trial
Price scales with monthly active users
Albert.ai
4.0Not listed
vs MoEngage−0.3
Autonomous campaign management, a decade before 'agentic AI' was a term.
- Autonomous, cross-channel campaign execution and optimization
- Minimal ongoing manual management required
- Built for large-scale, complex enterprise campaigns
Genuinely autonomous execution, not just AI-assisted suggestions
No free tier or transparent self-serve pricing
ActiveCampaign
4.4$15/mo
vs MoEngage$984 less+0.1
Bootstrapped for 13 years before taking outside funding, now a $3B company.
- Active Intelligence carries memory across campaigns automatically
- Brand Kit maintains consistent voice, logo, and colors across generated content
- References a brand's own best-performing past emails automatically
Active Intelligence memory reduces repetitive brand-voice setup for new campaigns
Pricing increases as a contact list grows, a real cost consideration at scale
Octane AI
4.3$50/mo
vs MoEngage$949 lessSame
AI quiz and funnel platform that personalizes Shopify product recommendations.
- No-code product-recommendation quiz builder for Shopify
- Zero-party data capture synced instantly to Klaviyo and Zapier-connected apps
- Agentic Commerce Quizzes for AI-personalized product funnels
Established track record since 2016 with 3,000+ live Shopify brand deployments
No free tier, so testing requires a $50/month minimum commitment
Markopolo
4.0$23/mo
vs MoEngage$976 less−0.3Free plan
AI customer engagement platform that recovers lost ecommerce revenue through personalized multichannel outreach.
- Individual-shopper behavioral profiling instead of segment-level targeting
- Cross-channel messaging across email, SMS, WhatsApp, push, and voice
- Abandoned-cart and lost-revenue recovery automation
Free tier lets small stores test recovery automation before paying
Top-tier pricing at $2,999 a month puts full features out of reach for small merchants
Mutiny
4.5Not listed
vs MoEngage+0.2
Shows different website content to different B2B companies visiting.
- Website content personalized by visiting company, not just demographics
- Built specifically for account-based marketing strategies
- Different messaging and case studies per target account
Genuine company-level personalization suits account-based marketing directly
No free tier or transparent self-serve pricing
FAQ
Questions people ask
Is MoEngage free?
MoEngage does not list a free plan. Paid plans start from $999/mo.
What is the best free alternative to MoEngage?
Markopolo is the highest-rated alternative here with a free plan (4.0 out of 5).
What is the cheapest alternative to MoEngage?
Among paid plans, ActiveCampaign has the lowest starting price (from $15/mo). If you need it free, start with Markopolo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.