CleverTap vs MoEngage (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
CleverTap
From $85/mo against from $999/mo
Free plan
Tie
Neither has one
Higher rating
Tie
4.3 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	CleverTap	MoEngage
Our rating	4.3	4.3
Starts at	$85/moBetter	$999/mo
Free plan	No	No
Category	Marketing	Marketing
Plans	From $85/mo	From $999/mo
Key features	Tesseract Decisioning Engine for per-customer message, offer and timing CleverAI Predictions for conversion and churn AI-driven experimentation On-brand content creation with CleverAI tokens Real-time behavioral segmentation	Per-customer agentic decisioning rather than uniform campaign rules Merlin AI purpose-built for marketing team workflows Cross-channel messaging with web and app personalization Real-time transactional alerts via API Serves 1,350+ consumer brands worldwide
Pros	Core plan starts at $85 a month with a free trial Decisioning, prediction and content sit in one AI layer Built for mobile-first consumer apps	Per-customer decisioning is a genuinely different mechanism than segment-wide campaigns Strong enterprise track record across 1,350+ consumer brands Recognized as a Gartner Customers' Choice
Cons	Price scales with monthly active users AI usage is metered in tokens Results figures on the site are customer case claims	Among the higher entry prices in this category, starting around $999 a month No permanent free plan to test before committing Enterprise scale and pricing exceed what a small team needs
Company	CleverTap	MoEngage, founded 2014

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is CleverTap better than MoEngage?

In our reviews CleverTap scores 4.3 and MoEngage scores 4.3. The better pick depends on the job. CleverTap: Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments. MoEngage: Agents decide per customer, not just per campaign.

Which is cheaper, CleverTap or MoEngage?

CleverTap has the lower starting price: from $85/mo for CleverTap and from $999/mo for MoEngage.

Do CleverTap and MoEngage have free plans?

Neither lists a free plan.

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