Octane AI builds AI-powered quizzes and marketing funnels that help Shopify brands recommend products and collect first-party customer data at checkout and beyond. Founded in 2016 by Matt Schlicht, Ben Parr, and Leif K-Brooks, the company now serves more than 3,000 Shopify brands, including Jones Road Beauty and ILIA.
Merchants build a product-finder quiz without writing code, and each completed quiz captures zero-party data, information customers volunteer directly, that syncs instantly into Klaviyo or more than 3,000 other apps through Zapier, turning a quiz interaction into a segmented marketing flow rather than a one-off engagement. The company has since extended the product into "Agentic Commerce Quizzes" and a points-quiz feature for loyalty-style customization.
Octane AI fits Shopify merchants who want to grow average order value and retention through personalization rather than blanket discounting. Pricing runs on a credit model, with two starter plans at $50/month (400 credits) or $100/month (900 credits), scaling to $200 and $350/month mid-tiers and $500/month-plus enterprise plans, with no free tier.
