Act-On is marketing automation software for midsize and enterprise marketing teams. It runs campaigns across email, web, SMS and social, scores and routes leads to sales, and reports on results. It also suits distributed organizations such as franchises and branch networks, where a central team shares campaign templates. The company’s stated position is that AI should support marketers and not replace them.
The AI features are named individually. AI Create generates brand-compliant marketing copy from a prompt, and Subject Line Optimizer suggests subject lines from past engagement data. Adaptive Send picks the best time to email each contact. Predictive lead scoring finds high-quality leads from historical engagement patterns. InSite is a web agent that answers visitors’ questions and records the interests of known contacts, and an agentic data analysis tool lets users ask questions and build charts in conversation. True Open filters out opens and clicks caused by security and privacy bots so reports reflect real engagement.
Pricing depends on the number of contacts emailed each month, with unlimited contact storage included. On the US pricing page the Professional plan is $900 a month at 2,500 active contacts, and the Enterprise plan is quoted. A demo is available on request.
