Act-On vs GetResponse (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
GetResponse
From EUR 16/mo against from $900/mo
Free plan
Tie
Neither has one
Higher rating
Act-On
4.2 against 3.8
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	GetResponse
Our rating	4.2Better	3.8
Starts at	$900/mo	$16/moBetter
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	From EUR 16/mo
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	AI email generator and AI subject-line generator AI landing page builder that writes copy and selects layouts AI website creator and AI course creator on higher plans Send-time optimisation and journey-stage content tailoring AI product recommendations for shop pages and campaigns
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	AI features are specific and spread across email, pages and personalisation 14-day trial with no credit card Broad platform, with more than 150 integrations claimed
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	AI generators are capped at three uses on the Starter plan No ongoing free plan, and price rises with contact count Deliverability, customer and integration figures are vendor-reported
Company	Act-On Software	GetResponse

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than GetResponse?

In our reviews Act-On scores 4.2 and GetResponse scores 3.8. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. GetResponse: Email marketing and automation platform with AI email, subject-line and landing-page generation, on plans from EUR 16 a month.

Which is cheaper, Act-On or GetResponse?

GetResponse has the lower starting price: from $900/mo for Act-On and from eur 16/mo for GetResponse.

Do Act-On and GetResponse have free plans?

Neither lists a free plan.

More comparisons

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GetResponse compared with

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