Shortlist by what you need
Start here if you know why you are leaving ActiveCampaign.
Want the closest match?
Act-OnMost similar to ActiveCampaign in what it does, its category and its price.
Visit (opens Act-On in a new tab)Need a free plan?
UGC MakerHas a free plan, rated 3.8 out of 5. ActiveCampaign has none.
Visit (opens UGC Maker in a new tab)Want the best rated?
MoEngageRated 4.3 out of 5 in our review, against 4.4 for ActiveCampaign.
Visit (opens MoEngage in a new tab)
At a glance
Green means better than ActiveCampaign, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 ActiveCampaignBaseline | 4.4 | $15/mo | No | Bootstrapped for 13 years before taking outside funding, now a $3B company | |
| Act-On | 4.2−0.2 | $900/mo$885 more | No | Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. | vs ActiveCampaign |
 Produkto | 3.5−0.9 | Not listed | No | Logo, website, brand kit and slogan generated together from one business idea - launch a store in under an hour. | vs ActiveCampaign |
| MoEngage | 4.3−0.1 | $999/mo$984 more | No | Agents decide per customer, not just per campaign | vs ActiveCampaign |
 Migma | 3.7−0.7 | Not listed | No | Generates campaign-ready marketing emails with templates and analytics attached. | vs ActiveCampaign |
| UGC Maker | 3.8−0.6 | Free | YesActiveCampaign has none | Turns a product link into a finished UGC-style ad video - AI avatar, script, voiceover and all - with no camera or actor. | vs ActiveCampaign |
 ZEPIC | 3.9−0.5 | Not listed | No | Customer data platform and campaigns across email, WhatsApp and Instagram in one. | vs ActiveCampaign |
 Contents | 4.1−0.3 | $19/mo$4 more | No | Contents connects enterprise brand guidelines and compliance rules into AI workflows that produce approved, on-brand marketing copy across languages. | vs ActiveCampaign |
 HoppyCopy | 4.1−0.3 | $29/mo$14 more | No | AI email marketing platform for writing and automating campaign copy. | vs ActiveCampaign |
The alternatives in detail
In order of how closely each one matches ActiveCampaign.
Act-On
4.2$900/mo
vs ActiveCampaign$885 more−0.2
Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis.
- AI Create for brand-compliant marketing copy
- Adaptive Send for per-contact send times
- Predictive lead scoring from engagement history
AI features are named and described one by one
Starts at $900 a month, high for small teams
Produkto
3.5Not listed
vs ActiveCampaign−0.9
Logo, website, brand kit and slogan generated together from one business idea - launch a store in under an hour.
- AI logo generation from a large design library
- Business name and slogan generator
- Automated website builder and deployment
Bundles naming, branding and a working website in one pass
A fast AI-generated brand still needs a trademark/domain check before committing
MoEngage
4.3$999/mo
vs ActiveCampaign$984 more−0.1
Agents decide per customer, not just per campaign.
- Per-customer agentic decisioning rather than uniform campaign rules
- Merlin AI purpose-built for marketing team workflows
- Cross-channel messaging with web and app personalization
Per-customer decisioning is a genuinely different mechanism than segment-wide campaigns
Among the higher entry prices in this category, starting around $999 a month
Migma
3.7Not listed
vs ActiveCampaign−0.7
Generates campaign-ready marketing emails with templates and analytics attached.
- Email generation from a brief
- Campaign-ready HTML templates
- Marketing automation
Produces rendering-ready HTML, not copy to lay out elsewhere
Pricing tiers render client-side and cannot be compared before signing in
UGC Maker
3.8Free
vs ActiveCampaign−0.6Free plan
Turns a product link into a finished UGC-style ad video - AI avatar, script, voiceover and all - with no camera or actor.
- Product URL to finished video, auto-extracted details
- 1,000+ AI avatars, 140+ voices, 54 languages
- Built-in ad library of high-performing examples
Starts from a product URL instead of a blank creative brief
AI-avatar UGC is becoming more recognizable as synthetic over time
ZEPIC
3.9Not listed
vs ActiveCampaign−0.5
Customer data platform and campaigns across email, WhatsApp and Instagram in one.
- Customer 360 unified data from 50-plus integrations
- Segmentation and multi-channel journey orchestration
- Email, WhatsApp and Instagram as first-class channels
CDP and engagement together, which mid-market teams cannot integrate themselves
Credit-based pricing with no published rates
Contents
4.1$19/mo
vs ActiveCampaign$4 more−0.3
Contents connects enterprise brand guidelines and compliance rules into AI workflows that produce approved, on-brand marketing copy across languages.
- Brand voice and compliance-rule ingestion for on-brand output
- Model-agnostic routing across OpenAI, Anthropic, Google, and Mistral
- Multilingual content generation across 25 languages from one brief
Multi-model architecture avoids dependence on a single AI vendor
Premium tier pricing per seat climbs fast for larger marketing teams
HoppyCopy
4.1$29/mo
vs ActiveCampaign$14 more−0.3
AI email marketing platform for writing and automating campaign copy.
- AI-generated email sequences for newsletters, drips, and promotional campaigns
- Competitor email monitoring across up to 50 inboxes on the top plan
- Built-in spam-word and deliverability checker
Purpose-built for email rather than a general writing tool retrofitted for the channel
No perpetual free tier, only a 7-day trial
FAQ
Questions people ask
Is ActiveCampaign free?
ActiveCampaign does not list a free plan. Paid plans start from $15/mo.
What is the best free alternative to ActiveCampaign?
UGC Maker is the highest-rated alternative here with a free plan (3.8 out of 5).
What is the cheapest alternative to ActiveCampaign?
Among paid plans, Contents has the lowest starting price (from $19/mo). If you need it free, start with UGC Maker.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.