Act-On vs Tomi.ai (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Act-On
From $900/mo against from $3,000/mo
Free plan
Tie
Neither has one
Higher rating
Act-On
4.2 against 3.8
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Tomi.ai
Our rating	4.2Better	3.8
Starts at	$900/moBetter	$3,000/mo
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	From $3,000/mo
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Real-time purchase-probability and lifetime-value prediction for visitors and leads Predictive lead scoring for B2B and B2C Value-based conversion signals and audiences for Meta and Google ads Predictive attribution for forward-looking ROI CRM funnel-step matching and GA4 event scoring
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Targets a specific weakness of automated bidding: optimising towards a poor conversion proxy Published pricing, which is unusual for enterprise ad-tech Predictions serve both lead scoring and ad optimisation
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	Entry price of $3,000 a month billed annually rules out small ad budgets The 15% CAC guarantee appears on the homepage but not on the pricing page Case-study results are vendor-reported
Company	Act-On Software	Tomi.ai

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Tomi.ai?

In our reviews Act-On scores 4.2 and Tomi.ai scores 3.8. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Tomi.ai: Predictive lead scoring and lifetime-value prediction that feeds better conversion signals back to Meta and Google ads.

Which is cheaper, Act-On or Tomi.ai?

Act-On has the lower starting price: from $900/mo for Act-On and from $3,000/mo for Tomi.ai.

Do Act-On and Tomi.ai have free plans?

Neither lists a free plan.

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