Imagen AI is an AI-powered photo editing tool built for professional photographers working in Adobe Lightroom Classic. Yotam Gil founded the company in 2020 in Tel Aviv, Israel, and it made WIRED's list of Europe's Hottest Startups in 2023.
The tool analyzes thousands of a photographer's past Lightroom edits to build a personal AI editing profile, then applies that style automatically across new shoots, exposure, color grading, and tone adjustments included, so a wedding photographer doesn't hand-edit each of a few hundred images from a shoot one by one. It also includes AI culling to flag the sharpest, best-composed shots from a large batch before editing even starts.
Imagen AI targets working photographers and videographers processing volume, wedding and event shooters especially, rather than hobbyists editing a handful of images a month. Pricing runs pay-as-you-go at $0.05 per photo for basic editing, with add-ons like crop and subject masking at $0.01 more per photo, or a Personal Assistant subscription starting around $7 a month for photographers who prefer a flat recurring cost over per-image billing.
