Shortlist by what you need
Start here if you know why you are leaving Otterly.AI.
Want the closest match?
SEMAIMost similar to Otterly.AI in what it does, its category and its price.
Visit (opens SEMAI in a new tab)Need a free plan?
AthenaHQHas a free plan, rated 4.1 out of 5.
Visit (opens AthenaHQ in a new tab)Want the best rated?
Peec AIRated 4.2 out of 5 in our review, against 4.1 for Otterly.AI.
Visit (opens Peec AI in a new tab)
At a glance
Green means better than Otterly.AI, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 Otterly.AIBaseline | 4.1 | $29/mo | Yes | Explicitly neutral AI-search monitoring, plus a crawlability audit for AI engines | |
| SEMAI | 3.8−0.3 | Free | Yes | Tracks brand visibility across ChatGPT, Perplexity, Gemini and AI Overviews, then plans the content. | vs Otterly.AI |
 Goodie AI | 4.0−0.1 | Free | Yes | Enterprise AEO platform with a distinct AI-shopping visibility suite | vs Otterly.AI |
 Lucid Engine | 3.4−0.7 | $29/moSame price | Yes | Generative Engine Optimization platform that audits how a brand shows up inside ChatGPT, Perplexity, and Google AI answers. | vs Otterly.AI |
| AthenaHQ | 4.1Same | $295/mo$266 more | Yes | Tracks and protects brand visibility across AI answer engines, not Google rankings | vs Otterly.AI |
 PromptRush | 3.9−0.2 | Free | Yes | Visibility scoring across five AI surfaces, including AI Overviews and AI Mode. | vs Otterly.AI |
| Peec AI | 4.2+0.1 | $90/mo$61 more | No | Tracks not just AI visibility but how AI models frame a brand's reputation | vs Otterly.AI |
 Findable | 3.9−0.2 | Free | Yes | LLM SEO toolkit for tracking and improving brand visibility inside AI answers | vs Otterly.AI |
 Signum.AI | 3.7−0.4 | $49/mo$20 more | Yes | AI-visibility platform that tracks how a brand appears in ChatGPT, Perplexity and Gemini and what drives the citations. | vs Otterly.AI |
The alternatives in detail
In order of how closely each one matches Otterly.AI.
SEMAI
3.8Free
vs Otterly.AI−0.3
Tracks brand visibility across ChatGPT, Perplexity, Gemini and AI Overviews, then plans the content.
- Visibility tracking across ChatGPT, Perplexity, Gemini and AI Overviews
- Gap analysis against competitors in AI answers
- Content plan generated from identified gaps
Measures a channel most brands have no visibility into
AI-visibility optimisation is young and methods are unproven
Goodie AI
4.0Free
vs Otterly.AI−0.1
Enterprise AEO platform with a distinct AI-shopping visibility suite.
- Agentic Commerce Suite for AI shopping-agent product visibility
- Agent Experience Suite analyzing technical site health for AI crawlers
- Free tools: Agent Site Audit and AI Visibility Index
Agentic Commerce Suite addresses AI-shopping visibility specifically, a genuine niche within a niche
Full pricing requires a sales conversation rather than transparent published tiers
Lucid Engine
3.4$29/mo
vs Otterly.AISame price−0.7
Generative Engine Optimization platform that audits how a brand shows up inside ChatGPT, Perplexity, and Google AI answers.
- Free baseline visibility check with no signup required
- Truth Layer audit scoring category gaps against named competitors
- Weekly monitoring runs across ChatGPT, Perplexity, and Google AI
Free Checker lets brands see a baseline score before paying anything
Company launched in 2026 with a small following, so its long-term track record is unproven
AthenaHQ
4.1$295/mo
vs Otterly.AI$266 moreSame
Tracks and protects brand visibility across AI answer engines, not Google rankings.
- Cross-platform brand visibility monitoring across 8+ AI models
- Brand Integrity Protection detecting AI hallucinations and factual inaccuracies
- Free Essential plan with starting credits
Hallucination detection addresses a risk unique to AI-search visibility
Full visibility and API access require a paid plan starting at a meaningfully higher price
PromptRush
3.9Free
vs Otterly.AI−0.2
Visibility scoring across five AI surfaces, including AI Overviews and AI Mode.
- Coverage of ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode
- AI Visibility Score dashboard
- Citation intelligence on which sources models quote
Treats Google AI Overviews and AI Mode as distinct surfaces
Paid pricing kept off the landing page
Peec AI
4.2$90/mo
vs Otterly.AI$61 more+0.1
Tracks not just AI visibility but how AI models frame a brand's reputation.
- Sentiment and framing analysis across AI-generated brand mentions
- Source identification tracing AI answers back to G2, LinkedIn, Reddit, and editorial content
- Monitoring across ChatGPT, Perplexity, and Gemini
Sentiment and framing analysis goes beyond simple mention-frequency tracking
Pricing isn't transparently published without a sales conversation
Findable
3.9Free
vs Otterly.AI−0.2
LLM SEO toolkit for tracking and improving brand visibility inside AI answers.
- Brand visibility tracking across ChatGPT, Gemini, Claude and Perplexity
- Analysis of what assistants say about a brand and why
- AI crawler access checks for the site's own content
Covers crawler access, not only mention tracking
No vendor can guarantee placement inside a model's answer
Signum.AI
3.7$49/mo
vs Otterly.AI$20 more−0.4
AI-visibility platform that tracks how a brand appears in ChatGPT, Perplexity and Gemini and what drives the citations.
- Brand visibility tracking across ChatGPT, Perplexity and Gemini
- Competitor benchmarking and AI visibility landscape
- Source and citation analysis
Source analysis shows which pages and publications models draw on
Pricing page states no limits on prompts or engines tracked
FAQ
Questions people ask
Is Otterly.AI free?
Otterly.AI has a free plan, and paid plans start from $29/mo.
What is the best free alternative to Otterly.AI?
AthenaHQ is the highest-rated alternative here with a free plan (4.1 out of 5). Other free options: Goodie AI, PromptRush, Findable.
What is the cheapest alternative to Otterly.AI?
Among paid plans, Lucid Engine has the lowest starting price (from $29/mo). If you need it free, start with AthenaHQ.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.