OWOX BI’s flagship AI feature, OWOX MCP (Model Context Protocol), lets you “ask your business” directly inside Claude or ChatGPT – but with a specific architectural guardrail against hallucination: “AI narrates; SQL computes. Every number traces back to logic your analyst approved.” Rather than letting the AI generate answers directly, actual SQL queries execute the computation, with query logging that tracks whenever the AI attempts to invent a field that doesn’t exist in your approved data model.
That deterministic grounding is a meaningfully more rigorous approach to hallucination prevention than most conversational analytics tools take – it’s the difference between an AI assistant that sounds confident about a number it made up and one that can only answer using queries an analyst has already vetted and approved. AI Insights adds scheduled analysis and automated insight delivery on top of that deterministic foundation, so it’s not purely reactive to questions you happen to ask.
Beyond the AI layer, OWOX BI functions as a full marketing data pipeline: bronze/silver/gold data mart management, joinable marts with reusable join keys, connectors for Facebook, Google Ads, TikTok, LinkedIn, and Reddit, and spreadsheet/Looker Studio reporting. A free, self-hosted open-source tier offers unlimited users and queries; Cloud plans start at $65/month (Reporting Analyst) and $90/month (Senior Analyst with MCP included), with custom Enterprise pricing for SSO/SAML/VPC deployment.
