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Retool

Builds internal tools against any database, API or LLM, now from a prompt.

4.4 Coding
4.4 Very good 4.4
Covers the work that never reaches a roadmap No pricing shown on the homepage
Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate
PricingFrom $10/mo
Free planYes
CompanyRetool
PlatformsAPI, Web
CategoryCoding
Last reviewedAug 2026
Ask AI about Retool ChatGPT Claude Perplexity

Overview

Retool is where internal tools get built: admin panels, operations dashboards and support consoles, assembled against any database or API, with governance and visibility centralised rather than scattered across whatever each team improvised.

Internal tools are the work nobody wants and everybody needs. They are unglamorous, they never reach a roadmap, and without them operations teams run the business out of spreadsheets and direct database access. The AI addition, generating an app from a prompt and shipping it to production, aims at the same gap from the other direction, and LLM connections mean the tools themselves can call models.

More than 10,000 teams use it, with Ramp reporting $8M saved and DoorDash $6M. There is a free trial but no pricing on the homepage, internal tools built on a platform stay on that platform, and generated apps shipped to production still need the review any other production code gets.

Key features

  • Internal app builder over any database or API
  • LLM connections inside the apps
  • App generation from a prompt
  • Centralised governance and visibility
  • React-based extensibility

Screenshots & demo

Demo video

Screenshots

Retool screenshot 1

Pricing

Free
$0
  • Up to 5 users
  • Unlimited web and mobile apps
  • 500 workflow runs a month, 5 GB of data
  • 250 AI credits a month
View plan
Team
$12 per builder and $7 per internal user a month, or $10 and $5 billed yearly
  • 5,000 workflow runs a month
  • Staging environment and release versions
  • 1,000 AI credits a month
View plan
Business
$65 per builder and $18 per internal user a month, or $50 and $15 billed yearly
  • Audit logs and granular permissions
  • Portals and embedded apps; first 50 external users free
  • 3,000 AI credits a month
View plan
Enterprise
Quote only
  • SAML/OIDC SSO, source control and custom branding
  • Volume discounts and dedicated support
View plan

Checked against Retool’s pricing page on 24 September 2026. Prices change, so confirm on the official site before you buy.

Is Retool expensive?

Retool starts at $10, which is 50% below the Coding median of $20 a month across the 98 priced tools we list in that category.

The cheapest paid option in Coding starts at $1 and the most expensive at $1,500.

64% of Coding tools in the directory offer a free tier, and this is one of them.

Compared against every priced listing in Coding, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • Covers the work that never reaches a roadmap
  • Connects to databases, APIs and models in one builder
  • Governance centralised instead of improvised per team

Cons

  • No pricing shown on the homepage
  • Tools built on the platform stay on the platform
  • Generated apps still need production-grade review

How it compares

ToolRatingFreeFromBest known for
Retool (this tool)4.4Yes$10/moInternal app builder over any database or API
AI App Generator by UI Bakery4.0Yes$20/moPrompt-to-app generation for data-driven interfaces
Softr4.4Yes$19/moAI app builder that generates interface, database, and workflows from a plain-language brief
build03.6Yes$35/moPrompt-to-app generation with exportable code

Alternatives to Retool

4 tools matched to Retool on what they do, their category and their price.

Softr

4.4

An AI no-code platform that builds business apps, portals, and internal tools from a plain-language description

Freemium Coding
View details Visit

build0

3.6

Turns a written prompt into an internal business app with its own frontend, backend, database, and access controls.

Freemium Coding
View details Visit

Bytebase

3.9

Database governance platform with a text-to-SQL AI assistant and an MCP server that lets AI agents query databases under the same controls as engineers.

Freemium Coding
View details Visit

Frequently asked questions

What is Retool?
Retool is where internal tools get built: admin panels, operations dashboards and support consoles, assembled against any database or API, with governance and visibility centralised rather than scattered across whatever each team improvised.
Is Retool free?
Yes, Retool offers a free plan. Paid plans unlock more features and higher usage limits, starting at $10/month.
How much does Retool cost?
Retool plans: Free $0; Team $12 per builder and $7 per internal user a month, or $10 and $5 billed yearly; Business $65 per builder and $18 per internal user a month, or $50 and $15 billed yearly; Enterprise Quote only. Checked against the vendor's pricing page on 24 September 2026.
What are the best Retool alternatives?
The closest matches in the directory are AI App Generator by UI Bakery, Softr, and build0, compared side by side above.

Reviews

4.4 Editorial rating No reviews yet

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